Director of Marketing

We are currently looking for a Director of Marketing to take ownership of our global marketing organisation 🌍 This is a senior leadership role within the management team, reporting into C-level. You’ll play a key part in shaping how we scale commercially, position ourselves in the market, and operate as a marketing function in an AI-native era. This role suits someone who is strategic and tactical in equal measure. You'll bring structure, focus, and commercial discipline to a fast-moving environment, while building a marketing team that punches well above its weight through smart use of AI and tooling 🤖

What will you do as our Marketing Director?

You will lead ChannelEngine’s global marketing function, focusing on pipeline generation, performance marketing, and measurable commercial impact. You will define and execute a marketing strategy that drives B2B growth, increases market penetration, and delivers cost-effective customer acquisition and retention across all regions.

You will own the end-to-end marketing strategy, translating company direction into clear regional execution across events, digital, PR and partner marketing. A key part of your role will be working closely with Sales and Product to align on market needs, product development, positioning, and go-to-market launches.

You will be accountable for building a scalable, predictable pipeline that directly contributes to accepted opportunities and revenue growth. This includes leading demand generation, overseeing digital performance channels (SEO, PPC, email and social), and continuously testing and optimising campaigns. Setting the standard for how AI is used within marketing, ensuring high-quality output, and building it into the team’s operating model as a core capability will also be a key element of your role.

In addition, you will shape ChannelEngine’s positioning and brand, ensuring consistency and impact across all customer touchpoints, while keeping a close eye on market trends, customer insights and competitor activity. Finally, you will lead and develop a team of 11 marketing professionals, creating clarity, focus and growth opportunities within the team, while strengthening collaboration across the wider organisation.

What makes you the ideal Marketing Director?

You are a commercially driven marketing leader who combines strong analytical thinking with the ability to set direction and bring people with you. You’re comfortable operating in a fast-paced, scaling environment where priorities can shift and impact matters. You know how to balance short-term pipeline delivery with longer-term brand and positioning work, and you enjoy working closely with Sales and Product to turn insight into action.

You also bring:

• At least 8+ years of marketing experience within B2B SaaS or technology companies, including time in a senior leadership role,

• Proven experience in pipeline generation and performance-driven marketing, with clear accountability for commercial outcomes,

• Hands-on experience with product marketing, and the ability to challenge and partner with Product credibly,

• AI-fluent leadership: active use of AI in your own work, experience driving AI adoption across a marketing team, and a clear point of view on where AI changes marketing operations and where it doesn't,

• A track record of building, scaling and developing high-performing marketing teams,

• Experience in a high-growth or scaling business environment, ideally with international exposure across multiple regions,

• A highly analytical, data-driven approach with a strong focus on measurable impact,

• Clear communication skills and the ability to influence at C-level and management team level,

• Ability to take ownership, be proactive, and make decisions, while inspiring and developing others to do the same,

• Currently residing within commuting distance of Leiden, Netherlands.

Nice to have

• E-commerce, marketplace, retail, or brand-side experience

Why you’ll love working here

• You’ll be working in an open and collaborative company with +/-200 colleagues of over 40 different nationalities 🌎

• We have a continuous feedback culture to help you track your progress and facilitate your professional development 🎯

• You’ll be granted equity benefits and have access to financial coaching so that we can grow together 🌱

• We’ll contribute 6% to your pension fund

• We want to make sure everyone is supported mentally and emotionally which is why we provide free access to mental healthcare support

• Access to the on-site gym 🏋️

• Our Happy & Healthy Team organises numerous wellbeing initiatives to keep us all… happy & healthy, including various social activities such as bouldering, ice-skating ⛸️, game nights 🎲, and picnics 🍽️

• Our Work’s Council: the perfect platform to ensure everyone is able to express their opinions, concerns, and ideas in a meaningful way

You’ve applied. What’s next?

We want all of our candidates to enjoy a smooth and efficient experience with us which is why we aim to get back to you regarding your application within 2 business days. The first step is a screening call with a member of the recruitment team. This is followed by video meetings with the COO and HR Director. The final step is a half-day visit to our office to present a case study, meet the CEO and some of the other Directors, as well as some of the marketing team members. Our interview process tends to take +/-4 weeks to complete 💙

Excessive AI use in CVs and cover letters is discouraged. We’re most interested in hearing your genuine voice and understanding the person behind the application.