Director of Marketing

About Us We started Nomad Internet because we believe that rural communities are special, but remote areas can be very challenging without access to reliable high-speed internet. If you have ever experienced living in a rural community, you can understand the struggles of poor internet quality. It can ruin your whole day to plan around the internet randomly “going out”. Rural communities need access to High-Speed Internet just as much as urban folks do. But, they are often left out of the Internet conversation in America. Then, they are expected to be ok with 2nd class internet. The same internet that has been publicly funded over and over again without any improvements. We felt it was time for a change! Over the last 4 years, with the help of rural communities around the country, we are now one of the largest rural internet providers in the country! Nomad Internet provides the best wireless internet you can possibly experience. With our use of C-band spectrum and the Nomad Omega, Air and Raptor modems, most Nomad Internet customers experience speeds between 100-200mbs. Plus, the Nomad Air Travel option allows customers to take this internet anywhere they travel! At Nomad Internet, we are the best in the world at one thing: Rural Internet. Our entire focus is bringing reliable, high-speed wifi to rural communities, and we want you to put us to the test. Job Description This is a remote position. About Nomad Internet Nomad Internet is the nation’s leading wireless internet provider for rural communities, RV travelers, off-grid households, and those underserved by traditional providers. We believe internet access should be fast, simple, and available wherever life takes you. Our team is growing fast—and we’re looking for a Director of Marketing who knows how to build strategy, lead a high-performing team, and drive measurable growth across digital and offline channels. Role Overview The Director of Marketing will own all aspects of marketing strategy and execution—from digital advertising and conversion optimization to brand positioning, product messaging, and customer retention. This person will work cross-functionally with leadership, design, product, and sales to scale customer acquisition and maximize LTV across multiple verticals, including residential, RV, and business internet. This role requires someone who’s equal parts strategic thinker and hands-on executor. You’ll manage in-house talent and external agencies, ensuring every campaign aligns with Nomad’s voice, values, and performance goals Key Responsibilities Develop and lead Nomad Internet’s full-funnel marketing strategy (awareness, acquisition, activation, retention) Oversee and optimize performance marketing channels: paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns Manage the marketing team (internal staff and external agencies/contractors), ensuring alignment on KPIs, timelines, and executional quality Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization Guide messaging and positioning for new products, promotions, and partnerships Ensure brand consistency across all touchpoints—from emails and ads to packaging and post-sale experiences Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities Identify new opportunities to reach underserved audiences—especially in rural and mobile environments Requirements Qualifications 7+ years in marketing, with at least 3 years in a senior or director-level role Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy Strong grasp of data analysis, attribution modeling, and full-funnel optimization Exceptional communication skills—you can pitch a vision and lead a team Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus Comfortable managing agencies, freelancers, and cross-functional internal teams Hands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platforms What Success Looks Like CAC stays predictable and scalable as new audiences are reached Landing pages and ads convert across mobile and desktop environments The brand voice is consistent, human, and clear—even as channels diversify Retention improves through thoughtful segmentation, lifecycle marketing, and post-sale nurturing The team works fast, smart, and collaboratively—with clarity on what matters most