Director of Philanthropic Marketing & Engagement

Description

JOB TITLE: Director of Philanthropic Marketing & Engagement

REPORTS TO: Chief Philanthropy and Marketing Officer

FLSA STATUS: Full-Time, Exempt

Our Mission: To build and support mentoring relationships to ignite the biggest possible futures for youth.

Our Vision: All youth achieve their full potential

Our Values: Put Youth First; Engage with Empathy; Advance Diversity, Equity & Inclusion; Operate with Integrity; Invest in Learning & Innovation

As the nation's first and NYC's largest youth mentoring organization, Big Brothers Big Sisters of New York City (BBBS of NYC) connects generations of New Yorkers by matching a caring adult mentor, a Big, with a New York City youth, a Little. Through evidence-based, goal-centered, professionally supported programming, BBBS of NYC provides consistent support and guidance to matches that result in longer, stronger match relationships that advance the social-emotional development and academic progress of young people across the five boroughs.

JOB SUMMARY

The Director of Philanthropic Marketing & Engagement leads BBBS of NYC's storytelling and integrated marketing strategy to drive philanthropic revenue and audience engagement. Reporting to the Chief Philanthropy and Marketing Officer and partnering closely with Development, the Director turns the stories of our Bigs, Littles, families, and partners into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors. The Director serves as a lead storyteller and brand champion, using data-driven marketing to deepen engagement, generate philanthropic support, and deliver measurable fundraising results.

JOB RESPONSIBILITIES:

Strategic Leadership & Revenue Generation

• Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
• Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
• Partner with the Development team to generate leads and track marketing-sourced introductions and their progress through the pipeline.
• Identify and scale high-impact growth opportunities across audience segments, channels, and partnerships to increase both brand reach and philanthropic support.
• Monitor campaign performance and key fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.

Storytelling & Narrative Strategy

• Build and maintain an organizational story bank of Bigs, Littles, families, alumni, and corporate partnerships.
• Partner with Program staff to gather stories and impact data and translate program outcomes into compelling narratives that drive donor engagement, giving, and long-term loyalty.
• Tailor storytelling to each stage of the donor journey (solicitation, cultivation, and stewardship), including impact reports and donor recognition content.
• Lead video and multimedia storytelling for campaigns and signature events.
• Develop compelling brand narratives that communicate BBBS of NYC’s impact and deepen engagement with donors, partners, and the broader community.

Brand & Creative

• Ensure all marketing and creative assets communicate BBBS of NYC’s impact and resonate with key audiences.
• Lead the development of organizational marketing collateral from concept to completion, ensuring brand consistency and alignment with BBBS of NYC’s visual identity.
• Responsible for the development, pitching, and refinement of external-facing creative assets and integrated marketing campaigns that elevate brand presence and advance organizational goals.
• Lead visual storytelling and multimedia strategy to strengthen BBBS of NYC’s brand presence across channels and audience touchpoints.

Campaigns & Messaging

• Partner with Development to plan and execute an annual fundraising campaign calendar with defined revenue goals, target audiences, messaging, and channel strategies.
• Develop integrated campaign narratives and donor facing assets that algin storytelling, donor engagement, and fundraising objectives.
• Create consistent, mission-aligned messaging across digital platforms and communications channels to strengthen BBBS of NYC’s brand and impact.
• Collaborate cross functionally to develop and execute marketing campaigns that advance organizational priorities, fundraising, and program recruitment.

Ambassador & Partnership Engagement

• Grow the NYC Gamechangers initiative as a fundraising channel by recruiting and activating influential New Yorkers to champion BBBS of NYC and drive philanthropic support.
• Lead media relations and PR strategies that elevate brand visibility, secure press coverage, and cultivate new donor and partner opportunities.
• Develop co-branded marketing and recognition strategies that strengthen corporate partnerships, showcase impact, and support partner stewardship.

Digital & Social Media

• Develop and execute social media strategies and content that amplify BBBS of NYC’s mission, advance fundraising campaigns, and drive audience engagement.
• Partner with the Chief Philanthropy and Marketing Officer to leverage digital trends and best practices to drive audience engagement, donor acquisition, and campaign conversions
• Manage and optimize website content and Classy campaign pages to support fundraising and organizational priorities.
• Lead event-specific social media execution, including pre-event promotion, live coverage, and post-event storytelling, to drive attendance, engagement, and visibility for BBBS of NYC events.
• Oversee the development, editing, formatting, and distribution of newsletters and marketing content, ensuring brand consistency across channels.
• Adapt creative assets and video content for marketing, social media, and programmatic needs.
• Manage external vendors, including printers, mail houses, and production teams, to ensure quality, timely delivery, and effective project execution.
• Coordinate with website developers to ensure timely updates and alignment with marketing priorities.

Required Skills:

• Storytelling: Finds, shapes, and tells stories in writing, visuals, and video that move people to give and volunteer.
• Revenue Orientation: Thinks in terms of goals, conversion, and connects every campaign to a fundraising outcome.
• Data & Analytics: Uses performance data to set goals, track results, and make decisions.
• Relationship Building: Builds trusted relationships with ambassadors, media, and colleagues across departments.
• Project Management: Skilled at planning, organizing, and executing marketing and communication projects on time.
• Exceptional Follow-Up and Follow Through: Ensures clear communication and holds themselves and others accountable to meet deadlines.
• Attention to Detail: Maintains accuracy and consistency in all marketing materials, both visually and textually.
• Engage in Research and Learning: Continuously seeks new knowledge and skills to stay updated in the ever-evolving marketing and communication landscape.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, with demonstrated marketing and communications experience, ideally in a nonprofit or mission-driven organization.
• Proven success developing campaigns that drive measurable fundraising results, supported by a portfolio of written, visual, or video storytelling that inspires giving or action. Applicants should be prepared to share specific results.
• Experience in influencer engagement, media relations, or sports and entertainment partnerships; established NYC media relationships are a strong plus.
• Proficiency in graphic design tools (Canva), email marketing tools (Mailchimp), and web and social media analytics.
• CRM and fundraising platforms experience a plus (e.g., Raiser’s Edge & Classy).
• Strong communication, collaboration, and organizational skills, with the ability to manage multiple priorities, work independently, follow through on commitments, and proactively communicate progress and challenges to the Chief Philanthropy and Marketing Officer.
• Passion for the mission of Big Brothers Big Sisters and a commitment to community impact; experience in youth development or mentoring is a plus.

Working Conditions:

• Hybrid work environment with the expectation of presence at BBBS of NYC office a minimum of 2 days a week, as well as attendance at events and key meetings.
• Occasional evening or weekend work may be required around major events, campaigns, ambassador activations, and deadlines.
• Take on ad hoc projects and responsibilities as assigned.

COMPENSATION & BENEFITS:

• Salary Range: $90k-100k
• Dental, Health, Vision Insurance
• 403b Retirement Plan
• Hybrid Work Schedule/Flexible Work Arrangements
• 14 Federal Holidays + Winter Office Closure
• Generous Vacation & Sick Time

TO APPLY:

Please submit your resume and cover letter via our Career Center. Applications without a cover letter will NOT be reviewed.

Big Brothers Big Sisters of New York City does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at 212-686-2042 (phone, TTY, fax, email, etc.), or hrinfo@bigsnyc.org.

Applicants with disabilities may contact our team via telephone, fax, email, and other means to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact Human Resources at 212-686-2042 (phone, TTY, fax, email, etc.), or hrinfo@bigsnyc.org.