Director of Sales & Patient Services - Private Healthcare

Director of Sales & Patient Services - Private Healthcare

£70,000 - £90,000 per annum (depending on experience) + Bonus

London | Full-time | Permanent

4-days on site | 1-day WFH

Are you a commercially driven sales leader with proven experience selling high-value healthcare services directly to patients or consumers?

Compass Associates is recruiting for an established and fast-growing single-site private hospital to appoint a Director of Sales & Patient Services. This is a key leadership appointment, taking ownership of an established 17-person sales function and playing a pivotal role in the organisation's continued growth.

The Opportunity

This is a hands-on, sales-led leadership role with a clear focus on improving conversion, maximising revenue and getting the very best performance from an established team.

The successful candidate will take ownership of the full patient sales journey, from initial enquiry through to consultation and ultimately treatment. You will be expected to understand what drives conversion, identify where opportunities are being lost and put the right processes, KPIs and management in place to improve performance.

This is not a traditional B2B business development role. The successful candidate must have genuine experience of selling directly to patients or consumers, ideally within private healthcare, cosmetic surgery, medical, dental or another high-value consumer healthcare environment.

You will also work closely with consultant surgeons and clinical stakeholders, building strong relationships while ensuring commercial performance and patient experience remain aligned.

The role will suit someone who enjoys being close to the operation, getting into the detail of sales performance, coaching their team and taking direct accountability for revenue and conversion.

Key Responsibilities

• Lead and develop an established 17-person sales team.
• Take ownership of sales performance, conversion and revenue.
• Improve conversion from initial enquiry through consultation to paid treatment.
• Analyse sales and pipeline data to identify opportunities and areas of underperformance.
• Establish clear KPIs, performance standards and accountability across the team.
• Coach and develop the team to improve individual and collective performance.
• Ensure patient enquiries are handled effectively and sales opportunities are maximised.
• Build strong relationships with consultant surgeons and clinical stakeholders.
• Work closely with marketing and the wider leadership team to maximise commercial opportunities.
• Improve sales processes, systems and the overall patient journey.
• Provide clear reporting and commercial insight to senior leadership.

Essential Experience

• Proven senior sales leadership experience within a direct-to-consumer environment.
• Demonstrable experience selling high-value healthcare treatments, procedures or services directly to patients/consumers is essential.
• Experience within private healthcare, cosmetic surgery, medical, dental or another high-value consumer healthcare environment.
• Proven experience leading and developing sales teams against clear KPIs and revenue targets.
• A strong track record of improving sales conversion and commercial performance.
• Strong understanding of sales pipelines, conversion metrics and the customer/patient journey.
• Experience working with clinicians, consultants or other clinical stakeholders.
• A genuinely hands-on leadership style, with the ability to get into the detail and lead from the front.
• Commercially driven, analytical and comfortable being accountable for revenue performance.
• Excellent communication, influencing and relationship-building skills.

Location: Central London based - 4 days on site

For a confidential discussion or to apply, please contact Tom Fitch at Compass Associates on 02393 874295 or tfitch@compassltd.co.uk.