Director, Patient Marketing

Description Zydus Therapeutics is a clinical stage, specialty-focused bio-pharmaceutical company focused on developing transformative treatments to transform lives, starting with rare and serious liver diseases. Our purpose is simple, to empower people with the freedom to live healthier and more fulfilling lives, by unlocking new possibilities in life sciences and providing quality healthcare solutions. Our lead drug candidate, saroglitazar, is a dual peroxisome proliferator-activated receptor (PPAR) alpha / gamma agonist. Saroglitazar is an investigational treatment which has received Fast Track designation, orphan drug designation and priority review designation from the US Food and Drug Administration (FDA) for the treatment of patients with primary biliary cholangitis (PBC). Primary Biliary Cholangitis is a rare, chronic autoimmune liver disease primarily affecting middle-aged women, characterized by the progressive destruction of the bile ducts that can lead to irreversible liver damage if left untreated. As a wholly owned subsidiary of Zydus Lifesciences, our pipeline is fueled by 1,300 researchers who are working with cutting-edge technologies to discover new medicines for tomorrow. The opportunity to empower people with the freedom to live healthier and more fulfilling lives is what makes a career with Zydus Therapeutics so rewarding. Our team is collaborative, innovative and adaptable. We are action-oriented and strive for excellence in all we do, all underpinned by respect, trust and integrity. We offer a wide variety of competitive benefits, services and support programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives If you are passionate about helping bring potential life-changing discoveries to patients, then you share our mission. ROLE SUMMARY Zydus Therapeutics is seeking a dynamic, strategic, and deeply empathetic Director, Patient Marketing to drive the patient commercial strategy for our lead drug candidate, saroglitazar. As saroglitazar advances for a potential launch to treat Primary Biliary Cholangitis (PBC), this individual will lead the day-to-day execution of US patient marketing initiatives. The Director, Patient Marketing will serve as the dedicated champion for the US patient journey, translating overarching brand strategy into impactful, cross-channel patient education, community engagement, and launch readiness plans. This position reports to the Senior Director, Omnichannel and Patient Marketing. RESPONSIBILITIES Patient Strategy & Campaign Development • Patient Campaign Strategy Support: Assist with the development of patient positioning, messaging frameworks, and creative campaigns for saroglitazar, ensuring seamless alignment with the broader brand strategy • Launch Readiness: Advance the cross-channel disease state education (DSE) campaign and initiating development of the branded campaign to prepare for launch Omnichannel Patient Engagement and Execution • Campaign Execution: Partner closely with the Senior Director to execute digital, social media, web, and print patient-directed campaigns that drive disease education, brand recognition, and brand conversion • Agency Management: Day-to-day management of creative, digital, and media-buying agency partners to ensure high-quality and timely deliverables • Advocacy & Peer-to-Peer Programming: Partner with Medical Affairs to appropriately work with PBC patient advocacy groups and manage patient ambassador programs Cross-Functional Leadership • Patient Support Integration: Partner with Market Access/Patient Reimbursement and Patient Services teams to design clear, accessible onboarding and adherence materials • Cross-Functional Alignment: Partner closely with HCP Marketing, Market Access, Business Insights & Operations, Medical, and Patient Services across the patient ecosystem • Cross-Functional Omnichannel Support: Assist the Senior Director with select omnichannel HCP and Access tactics • Materials Review: Navigate materials smoothly through the Medical, Legal, and Regulatory (MLR) review process, ensuring all patient-facing tactics strictly adhere to FDA regulations Requirements • Bachelor’s Degree required; Master’s Degree (MBA) preferred • A minimum of 7–10 years of commercial pharmaceutical marketing experience, with at least 3–5 years dedicated to patient marketing • Rare disease, specialty hepatology/gastroenterology launch experience is highly preferred • Strong expertise in modern consumer/patient marketing techniques, including CRM, targeted digital media, SEO/SEM, and social media marketing • A genuine passion for empowering patients and improving quality of life for those facing rare liver diseases • Comfortable working in a lean, fast-paced, pre-launch environment; a self-starter who excels at taking initiative within an established strategic framework • Collaborative and action-oriented, with a proven ability to lead cross-functional teams and influence without authority • Robust analytical skills to conduct both qualitative and quantitative assessments • Highly developed verbal and written communication skills TRAVEL REQUIREMENTS The position will require domestic travel (up to 25% WORK ENVIRONMENT This is a hybrid position based in our Princeton-area office Zydus Therapeutics provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Zydus Therapeutics is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Zydus Therapeutics, please contact us and let us know the nature of your request.