Director - Qualitative

Due to large growth in our work with the biggest names in technology and social media, we’re looking for someone ready to make the next step in their career: leading valuable projects, growing people and further expanding and innovating our work for clients.

This key role will draw on a mix of people-management, commercial and qualitative research skills. You’ll be responsible for the direct (and indirect) management and growth of people and for the quality and consistency of project delivery within your team. Having had experience in the market, you will be responsible for a sub team target and working with your network and ours to develop qual business in the market.

You will also help in the running of the qualitative team as a whole; helping the Global Head of Qualitative Research in devising and implementing cutting edge qual techniques: assisting in the implementation of tools and processes to build team capacity,training and guiding the team on pitching techniques, working on international costings/proposals and representing the qualitative team as a whole to internal stakeholders and external clients.

What will I be delivering?

• You will be a subject expert and a go to internal and external resource for advice, guidance and knowledge on qualitative methodology
• Create and grow strong and close working with internal commercial teams and quantitative sector units
• Be accountable for meeting your own targets and working to develop client accounts / key sectors
• Write proposals and develop new business opportunities, establish expertise in methodology recommendations and international opportunities
• Develop, propose and deliver innovative qualitative solutions to grow our clients based on your detailed understanding of methods and analytics
• Manage, mentor and lead researchers, nurturing them to progress in their careers
• Act as the project manager for a variety of qualitative research projects, with a particular focus on commercial sectors from across the YouGov portfolio
• · A true storyteller, you will bring the qual research to life, providing detailed insight and tie this into quantitative results
• Ensure client satisfaction through ensuring accuracy and consistency of all Qualitative research projects
• Ensure sales and marketing campaigns are executed to a high standard to assist in achieving the department’s revenue and profitability goals
• Present to clients professionally, attend custom team meetings and prepare client debriefs via online communication and through written reports

Qualifications

What do I need to bring with me?

• Demonstrated knowledge and experience
• Strong business development and client growth skills
• A track record of high-quality qualitative research methodology, design and delivery
• A strong background in market research, ideally including some of the following sectors: Social & Digital media; Telecoms (DMT); Financial Services; Consumer; Retail
• Excellent track record of hitting personal and team targets
• Managing, developing and/or mentoring others
• 5+ years in moderation
• Strong storytelling skills via written reports
• PPT reporting and design experience

Technical skills and qualifications

• Ability to find creative and innovative solutions for complex and varied problems
• Excellent client focus and handling skills
• Ability to deliver results, meet deadlines and manage time effectively
• Outstanding attention to detail
• Excellent written, oral and electronic communication skills

Behavioural competencies

• Excellent people-management skills, with a passion for developing others
• An inclusive, open and collaborative mentality
• Strong initiative, negotiation and influencing skills
• Self-motivated, able to manage own time and that of others
• Entrepreneurial spirit and self-starter mentality
• Impartiality and adaptability

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Who we are
Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. *

Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.