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Kyndryl logo

Director, Solutions Marketing, Modernization Portfolio

Kyndryl
Posted 7 hours ago
🇨🇦Canada🏠Remote📁Marketing
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Who We Are At Kyndryl, we run and reimagine the mission-critical technology systems that drive advantage for the world’s leading businesses. We are at the heart of progress; with proven expertise and a continuous flow of AI-powered insight, enabling smarter decisions, faster innovation, and a lasting competitive edge. For our people—Kyndryls—that means doing purposeful work that powers human progress. Join us and experience a flexible, supportive environment where your well-being is prioritized and your potential can thrive. The Role This role is the senior Solution Marketing leader for Kyndryl’s modernization portfolio, who will lead work and teams spanning the infrastructure and applications propositions and stakeholders. The Leader works with their respective team members to ensure foundational positioning and messaging artifacts (e.g. positioning playbooks) are current, grounded in primary buyer insight, and carried through into enablement, demand-gen and reputation activities. The Leader owns the top agentic modernization positioning and message: the connective through-line that anchors in what makes Kyndryl’s capabilities relevant and uniquely positioned, and ties propositions into one coherent story. The Leader also owns the app-led modernization story, with a dedicated team responsible for it, and partners closely with Kyndryl’s Revenue Marketing leader for modernization. Activity across top-level modernization and apps must be negotiated and balanced against business and marketing needs, and necessary message hygiene. Key Responsibilities Solution Marketing Foundations Across the Portfolio Ensure every proposition has its core Solution Marketing assets — buyer journeys, message houses, positioning, playbooks and proof points — built to a consistent standard and grounded in primary buyer insight (win-loss, voice of the customer, field feedback), not internal assertion. Set priorities, quality bar and drive rigor in how value propositions are applied — pushes back where what’s going out isn’t a defensible Kyndryl value proposition. Team Leadership & Capacity Management Lead and develop the modernization Solution Marketing team, which includes the proposition and practice-facing teams. Balance capacity against uneven demand and marketing strategy needs — flexing people between spikes in top-of-portfolio narrative work, steady foundational work and business stakeholder asks. Modernization Narratives & Connected Messaging Develops and owns the top modernization message — the canonical through-line connecting propositions that lands as part of the whole. Leads team that owns the app-led modernization story end to end Develop and validate positioning with analysts, the field, and senior stakeholders. Prioritization & Revenue Marketing Partnership Partner with the modernization Revenue Marketing leader on prioritization — what gets built, in what order, and what gets activated. Bring the customer, positioning and buyer-dynamics lens to campaign decisions Stakeholder Engagement & Business Alignment Serve as the senior Solution Marketing partner to modernization business leadership. Understand where the business is focused and what’s coming, so messaging stays ahead of the roadmap. Hold the senior relationships and alignment while direct reports carry much of the day-to-day stakeholder engagement. Key Success Metrics Within the first six months the Leader should demonstrate: Foundations in place: updated buyer journeys, message houses and playbooks across propositions, actively carried into enablement, demand gen and thought leadership motions. A connected story: the top modernization message connected and aligned to each proposition narrative, in live use in customer conversations, and backed by credible proof points. Prioritization discipline: a working prioritization model with Revenue Marketing, and demand balanced across the team. Stakeholder trust: recognized by modernization leadership as the go-to Solution Marketing partner, measured by demand for the role’s input. A live feedback loop : win-loss, field input and campaign performance return on a set rhythm and visibly change the messaging, with revisions traceable to buyer evidence rather than opinion. By twelve months: Adoption at scale : the modernization narrative and key messages are the default source for campaign, enablement, partner and analyst content. Message in the deals that matter: the modernization story is in active use in top pursuits. Who You Are You are a senior and experienced marketer who can hold a top-line narrative and the foundations beneath it at the same time. You are a strong people manager, comfortable flexing a team against uneven demand and making the prioritization calls that come with it. You are credible with senior business stakeholders and analysts, and you build authority through the quality of your thinking and your ability to align people who don’t report to you. Required Skills and Experience Extensive experience in solution, product or portfolio marketing in a B2B technology or services context. Proven experience managing and developing marketing teams, including senior individual contributors, and balancing competing priorities across them. A track record building core positioning and messaging artifacts grounded in customer insight. Demonstrated ability to partner with senior business stakeholders and analysts, and to build alignment across functions without direct authority. Being You The “Kyn” in Kyndryl means kinship, which represents the strong bonds we have with each other, our customers and our communities. We focus on ensuring all Kyndryls feel included and we welcome people of all cultures, backgrounds, and experiences. Even if you don’t meet every requirement, we encourage you to apply. We believe in growth, and we’re excited to see what you can bring. At Kyndryl, employee feedback has told us that our number one driver of employee engagement is belonging. That sense of belonging — being a valued, respected, trusted member of the team — is fundamental to our culture and fueling great experiences for our customers. This dedication to welcoming everyone into our company means that Kyndryl gives you the ability to thrive and contribute to our culture of empathy and shared success. That’s The Kyndryl Way. What You Can Expect Your career with us isn’t just a job—it’s an adventure with purpose. We offer a dynamic, hybrid-friendly culture that supports your well-being and empowers you to grow. Our Be Well programs are thoughtfully designed to support your financial, mental, physical, and social health—because we know that when you feel your best, you do your best. From your very first day, you’ll dive into impactful work that powers the systems our customers rely on every day. You won’t just contribute—you’ll make a difference, tackling meaningful projects that sharpen your skills and fuel your growth. We’re here to champion your journey. With powerful tools to chart your career path, personalized development goals aligned with your ambitions, and continuous feedback to keep you inspired and on track, you’ll have everything you need to thrive and evolve. You’ll develop in-demand skills to grow your career and achieve your ambitions with access to cutting-edge learning opportunities—from certifications with Microsoft, Google, and Amazon to coaching and hands-on experiences. And through it all, you’ll be part of a culture that values empathy, restless learning, and a devotion to shared success. We want you to thrive here—and we’re committed to helping you do just that. Ready to make an impact? Join us and help shape what’s next. Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.

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