Divisional Marketing Manager - Lending (m/f/d)

As Divisional Marketing Manager, Lending, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals. You will collaborate closely with a centralized global marketing team ( specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR) , to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth. Key Responsibilities Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales. Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement. Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data. Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies. Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.