DTC Ads Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a consumer-focused e-commerce brand operating in the health and wellness space, with a strong emphasis on performance marketing, scalability, and sustainable growth. The company is focused on driving direct-to-consumer revenue through data-driven paid media strategies, full-funnel optimization, and disciplined experimentation across acquisition channels. Location Fully remote | 9 AM - 5 PM EST Role Overview The DTC Ads Specialist will be responsible for managing and scaling paid media campaigns across Google, Meta, and additional performance channels. This role is highly execution-focused, with ownership over campaign performance, optimization, and reporting. The primary objective is to drive profitable growth by improving ROAS, customer acquisition efficiency, and full-funnel performance. Key Responsibilities Paid Media Execution Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social platforms. Own targeting, bidding strategies, budget allocation, and creative testing. Scale high-performing campaigns while identifying and pausing underperforming initiatives. Use Performance Max campaigns, and able to set up manual campaigns. Analytics & Optimization Track and analyze key performance metrics including ROAS, CPA, and funnel performance. Use performance data to continuously optimize campaigns and inform scaling decisions. Collaborate closely with creative teams to develop and refine ad assets based on performance insights. Stay current on advertising platform updates, policy changes, and compliance requirements. Weekly reports and daily updates on ad performance. Qualifications Experience 3+ years of hands-on paid media experience managing campaigns on Google and Meta. Proven experience running performance-driven e-commerce campaigns. Skills Strong analytical and reporting skills with the ability to interpret performance data and translate it into action. Proficiency in paid media optimization across search and social platforms. Experience managing budgets, testing creatives, and optimizing full-funnel performance. Familiarity with additional platforms such as Bing or X is a plus. Knowledge of regulated advertising environments is a plus. What Success Looks Like Consistently profitable and scalable paid media campaigns. Clear, actionable reporting that informs optimization and growth decisions. Improved ROAS and customer acquisition efficiency over time. Opportunity This role offers the opportunity to take direct ownership of high-impact paid media campaigns in a performance-driven environment. You will have hands-on control over growth, experimentation, and optimization while working closely with cross-functional teams to scale acquisition efficiently and sustainably. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets