DTC Marketing Manager

Fully remote · Full-time · $102,000-$116,000 annually · Benefits eligible · Must live in Eastern/Central time zones

We are looking for a strategic, hands-on Marketing Manager with proven DTC e-commerce experience to help market a new content and community platform for non-fiction book lovers.

This role will be critical for building awareness of this new product, and growing a subscription base using both paid and organic marketing strategies. This is a senior role for a marketer who understands growth marketing and can own the process from start to finish — including the revenue mechanics of a direct-to-consumer business.

You should be able to show demonstrated success in owning e-commerce revenue performance, managing paid media, identifying the right creators or partners, working closely with senior leadership, evaluating performance data, and improving what comes next.

• Own our e-commerce revenue engine — conversion rate, average order value, LTV:CAC, and repeat purchase/subscription retention — using tools like Shopify and Klaviyo to grow revenue per visitor
• Own our digital marketing strategy and execution — from paid campaigns to organic growth to revenue results
• Run paid media across Meta, plus Google, TikTok, YouTube, and LinkedIn — setting budgets, testing what works, and adjusting in real time
• Grow our audience and engagement organically through social, email, and partnerships
• Find and build real relationships with creators, influencers, and affiliates who fit the brand
• Partner directly with leadership on campaign strategy, messaging, and launches
• Keep a pulse on audience behavior and platform changes, and turn what you see into clear next steps
• Build systems for planning, outreach, and reporting
  

• 6+ years of hands-on digital marketing experience, including at least 3+ years owning revenue performance for a DTC e-commerce or subscription-commerce brand — you've been personally accountable for conversion rate, AOV, LTV:CAC, or repeat purchase rate, not just traffic or engagement
• Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP); subscription/retention tooling (e.g., Recharge) is a strong plus
• A track record of owning paid campaigns end-to-end including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales
• Current experience in Meta Ads Manager and other relevant ad platforms
• Experience developing and managing influencer, creator, affiliate, partnership, or ambassador programs — from outreach through execution and reporting
• Strong understanding of organic social strategy, content distribution, email marketing, earned media, and audience development
• Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths
• Excellent written communication, project-management, and relationship-building skills
• A resourceful, organized working style and the ability to independently manage several priorities at once
• Demonstrated success in a fast-moving, entrepreneurial environment
  

We would be especially interested in candidates who have worked with:

• DTC e-commerce brands where you personally owned revenue, conversion, or retention performance — post-purchase flows, subscription economics, repeat-purchase strategy
• Newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands
• Klaviyo, Shopify, affiliate platforms, influencer-management tools, or comparable systems
• Brands where trust, audience relationship, and editorial or creative quality matter as much as reach
  

This is an opportunity to do work that matters to people, and to build a new platform under a proven brand.

You will join a small, independent team that values thoughtful work, strong creative judgment, clear communication, and meaningful impact. You will have the chance to help shape how a respected media and consumer brand reaches new audiences, deepens relationships with existing ones, and grows thoughtfully over time.

• Fully remote
• Full-time, benefits-eligible position
• Salary range: $102,000 - 116,000 annually
• Only candidates who live in Eastern/Central time zones will be considered

Apply here: https://sharonmcmahon.com/careers/dtc-marketing-manager