Meta & TikTok Ads | UGC | DTC E-commerce
Remote | Full-time or Part-time | Long-term Opportunity
About Alorivo
Alorivo is a U.S.-focused DTC kitchen and home design brand selling premium, design-driven kitchen products through Shopify.
We are currently growing our creator/UGC content library and beginning to scale paid advertising on Meta and TikTok.
We are NOT looking for a traditional video editor who simply makes videos look polished.
We are looking for someone who understands how to turn creator footage, UGC, product videos, customer reactions, and existing assets into high-performing paid social ad creatives.
You may currently call yourself a:
- E-commerce Video Editor
- UGC Video Editor
- Video Ad Editor
- Direct Response Video Editor
- Performance Creative Editor
- Creative Strategist
- Facebook / TikTok Ads Video Editor
If you have experience creating ads for DTC or e-commerce brands, we encourage you to apply even if you have never held the title "Performance Creative Specialist."
What You Will Do
Your main responsibility is to create and continuously improve video creatives for Meta and TikTok advertising.
You will work with:
- Creator / influencer footage
- UGC videos
- Product footage
- Lifestyle content
- Existing winning ads
- Customer reviews and testimonials
- Product images
- AI-generated voiceovers, scripts, graphics, and supporting assets
Instead of simply editing one creator video into one final video, you should be able to turn the same footage into multiple testable ad variations.
For example:
1 creator video
→ 3 different hooks
→ 2 different opening sequences
→ different captions
→ different product angles
→ different CTAs
→ 5–10 testable ad creatives
Typical Creative Angles
You will help us test angles such as:
- Problem / Solution
- Product Demonstration
- Design / Aesthetic
- Kitchen Upgrade
- Home Decor
- Gift / Housewarming
- Customer Testimonial
- Creator Recommendation
- Before / After
- Product Discovery
- Direct Response
- Founder / Brand Story
You should understand that sometimes changing the first 2–3 seconds of an ad can matter more than changing the rest of the video.
This Role Is Different From a Traditional Video Editor
We care about how the creative performs, not just how beautiful the edit looks.
You should be interested in questions such as:
- Why did Creative A get a 2% CTR while Creative B got 0.7%?
- Why are people watching the video but not clicking?
- Which hook should we test next?
- Should we make more versions of a winning creative?
- Is the problem the hook, product angle, offer, pacing, or CTA?
- What can we learn from competitor ads?
You do NOT need to be an expert media buyer.
However, you should either understand or be willing to learn basic performance metrics such as:
CTR, CPC, CPM, CVR, CPA, ROAS, Hook Rate and Creative Fatigue.
Responsibilities
You will:
- Edit Meta and TikTok video ads
- Repurpose creator and UGC footage into multiple ad variations
- Develop and test different hooks
- Create different openings, captions, CTAs and pacing
- Identify strong moments inside longer creator videos
- Research competitor and winning DTC ad creatives
- Suggest new creative concepts and angles
- Use AI tools to accelerate scripting and creative production
- Organize creatives systematically for testing
- Review performance results with our team
- Create new iterations based on advertising data
- Build variations of winning creatives instead of constantly starting from zero
Required Skills
We are looking for someone with experience in several of the following areas:
- DTC / e-commerce advertising
- Meta / Facebook video ads
- TikTok ads
- UGC advertising
- Direct-response video editing
- Short-form advertising
- Creator content
- CapCut / Adobe Premiere Pro / DaVinci Resolve
- AI creative tools
- Ad creative research
Strong English comprehension is important because our customers and creators are primarily based in the United States.
Strongly Preferred
Experience working with:
- Shopify brands
- U.S. DTC brands
- Home & Kitchen
- Beauty
- Fashion
- Consumer products
- Dropshipping brands
- Performance marketing agencies
Experience creating ads that have actually been used with paid advertising is significantly more important to us than cinematic editing experience.
What We DO NOT Need
We are not primarily looking for:
- Movie-style editors
- YouTube long-form editors
- Wedding editors
- Corporate video editors
- Editors focused mainly on transitions and visual effects
Beautiful editing is helpful, but advertising performance is the priority.
What Success Looks Like
Initially, you may produce approximately:
15–25 creative variations per week
using a combination of existing creator content and new footage.
However, your performance will NOT be evaluated only by how many videos you edit.
Our goal is to build a repeatable system:
Creative → Test → Data → Learn → Iterate → Winning Creative → Scale
Over time, we want you to understand what makes Alorivo customers click and buy, and become an important part of our growth team.
To Apply
Please send:
1. Your 3–5 best Meta / TikTok / UGC e-commerce ad examples
Please do NOT send a general video editing showreel unless it includes paid social ads.
2. Tell us which of these you have worked on:
Meta Ads / TikTok Ads / UGC / DTC / Shopify / Direct Response
3. Start your application with the words:
“Creative performance matters.”
Applications without this sentence may not be reviewed.
Bonus
Please include your expected:
- Hourly rate OR monthly rate
- Weekly availability
- Current location
- Earliest available start date