Ecommerce Manager

Ecommerce Manager – Direct to Consumer (DTC)

About the Role

We're looking for a commercially driven, creative and ambitious Ecommerce Manager to take ownership of our Direct-to-Consumer (DTC) websites and help accelerate online growth across our portfolio of beauty brands.

This is an exciting opportunity to play a key role in shaping our DTC ecommerce strategy, driving sales performance and creating exceptional online shopping experiences.

You'll be responsible for the day-to-day commercial performance of our websites, combining a strong understanding of ecommerce trading, digital merchandising, customer retention and conversion optimisation to deliver sustainable growth.

Working closely with our Marketing, Content, Product and Advertising teams, you'll help bring our brands to life online, ensuring our websites are engaging, commercially effective and aligned with our wider brand ambitions.

What You'll Be Doing

Driving Ecommerce Growth

• Take ownership of the commercial performance of our DTC websites, driving revenue, profitability and growth.
• Develop and deliver ecommerce trading strategies that maximise online sales opportunities.
• Monitor performance and identify opportunities to improve conversion, average order value and customer retention.
• Use data and customer insights to make commercially informed decisions.

Website Trading & Merchandising

• Deliver engaging online trading activity, including product launches, promotions and seasonal campaigns.
• Optimise website merchandising, product visibility and navigation to maximise sales.
• Work closely with Marketing and Content teams to ensure campaigns are executed effectively across our websites.
• Ensure our websites consistently deliver an engaging, seamless and on-brand shopping experience.

Customer Experience & Website Optimisation

• Continuously improve the online customer journey, from initial discovery through to checkout.
• Identify and implement opportunities to improve conversion rates and website performance.
• Lead conversion rate optimisation (CRO) initiatives, including A/B testing and website enhancements.
• Collaborate with developers and external partners to deliver new features, functionality and improvements.
• Support onsite SEO and ecommerce best practices.

CRM & Customer Retention

• Develop and manage CRM and email marketing strategies across our DTC brands.
• Plan and deliver engaging email campaigns that drive sales, loyalty and repeat purchases.
• Identify opportunities to improve customer retention and lifetime value.
• Analyse customer behaviour and use insights to optimise future activity.

Collaboration & Innovation

• Work closely with our wider Ecommerce, Marketing, Product, Content and Advertising teams to deliver a joined-up approach to online growth.
• Align website trading activity with paid media campaigns, product launches and wider brand initiatives.
• Stay ahead of ecommerce trends, emerging technologies and digital best practices.
• Bring fresh ideas and a proactive approach to improving our online customer experience.

What We're Looking For

We're looking for someone who combines strong commercial instincts with a passion for ecommerce, digital innovation and the beauty industry.

You'll ideally have:

• Previous experience managing an ecommerce website or DTC business, ideally within beauty, fashion, lifestyle or consumer goods.
• A proven track record of driving online sales and improving ecommerce performance.
• Strong knowledge of digital trading, website merchandising and conversion rate optimisation.
• Experience working with ecommerce platforms such as Shopify or Magento.
• Confidence using GA4, CRM platforms and ecommerce reporting tools to turn data into actionable insights.
• Experience planning and executing email marketing and customer retention campaigns.
• Excellent organisational, communication and stakeholder management skills.
• A proactive, hands-on approach with the ability to manage multiple projects and priorities.
• A genuine passion for creating outstanding online shopping experiences.

Why Join Warpaint Cosmetics?

Warpaint Cosmetics is home to a growing portfolio of beauty and personal care brands, including W7, Technic, Barry M, Skin & Tan, Super Facialist and Dirty Works.

As we continue to develop our ecommerce presence, this role offers the opportunity to make a real commercial impact across multiple brands, influence our digital growth strategy and work alongside a collaborative team.

You'll have the freedom to bring new ideas to the table, take ownership of key commercial initiatives and help shape the future of our DTC business.

This is a Hybrid role.

Salary band on request.

If you're passionate about ecommerce, love using data to drive results and want to play a key role in growing a portfolio of beauty brands, we'd love to hear from you.