eCommerce Marketing Manager

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Position Summary:

The Manager leads eCommerce merchandising across assigned Trulieve digital storefronts, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role owns digital store presentation, product discovery, category and promotional merchandising, storefront accuracy, and performance optimization.

Responsibilities:

• Lead eCommerce merchandising across assigned digital storefronts, using category, assortment, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered.

• Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement aligned to state assortment, inventory, and business priorities.

• Optimize key customer entry points and landing pages as “mini stores,” ensuring customers entering the site are presented with relevant products, categories, promotions, and clear paths to continue shopping.

• Use Power BI, GA4, and storefront performance data to understand how customers shop, identifying opportunities across entry, product discovery, browse, search, add to cart, and checkout that can improve the shopping experience and conversion.

• Working with state leaders, align learnings clear merchandising actions pages to improve, navigation or linking changes, and promotional opportunities in partnership with Pricing & Promotions, Web Content, Retail, Product Information, CRO, and other cross-functional teams.

• Monitor & build weekly read-outs of insights related to digital merchandising KPIs and operating standards, including product discovery, add-to-cart, checkout completion, conversion, category and entry-page performance, product readiness, promotional accuracy, and storefront quality.

• Help transition the eCommerce merchandising team to the future operating model, setting priorities, QA standards, runbooks, escalation paths, and team responsibilities while preparing product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper.

Skills and Qualifications:

• Preferred (not required): Bachelor’s and/or Master’s degree: Marketing, Advertising, and/ or Data/Business Analytics/Science

• 3-5+ of eCommerce experience, preferably in high-volume retail or CPG. Cannabis industry preferred.

• Proven track record in improving digital customer experiences and driving revenue through merchandising and conversion optimization (Analytics, A/B testing, Search, SEO, Deep links, Journeys)

• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms. Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred.

• Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce, GA, GTM or similar

• Project Management: ability to manage multiple projects and deadlines

• Belief in relationship building and working as part of a team to achieve goals/results

• You have excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with cross-functional stakeholders.