Ecommerce & Website Operations Coordinator

Role Overview
The Ecommerce & Website Operations Coordinator is the day-to-day owner of our website — responsible for keeping the site current, optimized, and performing across every surface. This role manages everything from homepage updates and PDP builds to backend Shopify operations, SEO, and emerging AI-driven search optimization. The ideal candidate is equally comfortable in a Shopify backend and a keyword research tool, and is driven by a genuine obsession with organic growth and site performance.

02 Site Merchandising & Content
Update homepages and remerchandise the main collection page on a weekly and monthly cadence
Build new PDPs and landing pages for launches, keeping copy and imagery current with brand guidelines
Manage promo messaging across the announcement banner, cart drawer, and checkout
Add and update PDP imagery and video weekly, and surface proof and badging (awards, press mentions) where earned
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03 SEO & Organic Growth
Own our SEO strategy end-to-end — technical SEO, on-page optimization, content structure, and internal linking
Drive measurable growth in organic traffic through keyword research, page optimization, and content gap identification
Optimize product descriptions, collection pages, metadata, and blog content for search visibility
Monitor rankings, crawl health, and Core Web Vitals using tools such as Google Search Console, Semrush, or Ahrefs
Develop and execute a blog content calendar built around high-intent organic search topics

04 AI & Agentic Search Optimization
Lead our strategy for visibility in AI-powered and agentic search environments — including ChatGPT, Perplexity, Google AI Overviews, and emerging AI shopping agents
Optimize site content and structure to be surfaced accurately and favorably by large language models and AI assistants
Implement and maintain structured data markup (schema.org) across PDPs, blog posts, and brand pages to maximize AI-readable content signals
Monitor how we are referenced, described, and recommended across AI search tools, and develop strategies to improve brand presence
Stay current on the rapidly evolving landscape of AI search, generative engine optimization (GEO), and agentic commerce — bringing recommendations to leadership

05 Backend & Technical Coordination
Manage metafields, apps, and Shopify backend fixes (product imagery, PDP modules) in coordination with the development partner
Build and test promo mechanics apps (e.g., gift-with-purchase offers) for active promotions
Troubleshoot transactional and system emails that touch the site (shipping confirmations, recommendation modules)
Coordinate DNS and email authentication work (SPF/DKIM, Postmaster, Shopify white-labeling) between the dev partner, Nomadd, and ESPs
Manage the Rebuy post-purchase and retention engine — building and testing offer rules

06 Ongoing Ownership
Own the blog and any Rise.ai loyalty page updates and support
Serve as the point person for anything 'the website is broken' before it needs to escalate
Maintain a weekly production cadence and keep site operations moving without bottlenecks

07 Qualifications
Hands-on Shopify experience (themes, metafields, apps) — Shopify Plus a plus
Demonstrated SEO experience with a track record of growing organic traffic
Familiarity with AI search tools, generative engine optimization (GEO), and structured data markup (schema.org)
Genuine interest in how AI and agentic tools are reshaping search and ecommerce discovery
Comfortable working with a development agency or partner without needing to write code from scratch
Basic familiarity with email platforms (Klaviyo, Attentive) and email deliverability concepts (SPF/DKIM) a plus
Detail-oriented, analytical, and comfortable owning a weekly production cadence

08 How to Apply
Apply through this listing.

Skills

Hands-on Shopify experience with themes, metafields, and apps, demonstrated SEO experience with a track record of growing organic traffic, and familiarity with AI search tools, generative engine optimization, and structured data markup.

Shopify Plus experience, basic familiarity with email platforms like Klaviyo and Attentive, email deliverability concepts including SPF and DKIM, and genuine interest in how AI and agentic tools are reshaping search and ecommerce discovery.