Email & Content Marketing Specialist

Email & Content Marketing Specialist As our Email & Content Marketing Specialist, you will own the end-to-end execution, content creation, and technical deployment of global email campaigns and inbound flows. Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. The Role As our Email & Content Marketing Specialist, you will own the end-to-end execution, content creation, and technical deployment of global email campaigns and inbound flows. Your work will directly scale customer engagement, lead conversion, and retention across our high-growth international markets. Key Responsibilities Drive Global Revenue & Engagement: Deliver 6+ monthly campaigns and seasonal pushes through high-converting, localized email strategies. Craft High-Converting Copy: Produce persuasive, UX-focused email copy that honors Holafly’s brand voice and boosts click-through rates. Guarantee Flawless Campaign Execution: Maintain a 95%+ campaign accuracy rate through bulletproof QA testing, link verification, dynamic variables, and rendering checks and scheduling. Maintain Campaign Planning: Collaborate with the Content Team Lead to ensure on-time email campaign deployment across all regions. Orchestrate Strategic Briefings: Partner seamlessly with Design teams in Figma to build visually striking, multi-market campaign assets. Optimize Customer Journeys: Support Lead Gen growth by building and optimizing high-converting automated Welcome and Lead Nurturing flows. Qualifications 5+ years of experience in Email Marketing or Content Marketing or multichannel campaign creator. Hands-on Klaviyo mastery in crafting, testing, and sending multi-market campaigns. Proven QA expertise covering personalization, segmentation, rendering, and error-free scheduling. Exceptional UX copywriting skills focused on conversion and clear audience journeys. Fluent English proficiency, paired with strong organizational and cross-functional skills. (Spanish or other languages are a plus) Nice to Have Experience leveraging LLMs to accelerate creative workflows. Familiarity with A/B testing methodologies and UX/UI design and writing. Track record in handling multilingual and localized campaigns. Benefits & Perks 100% Remote Freedom: Work autonomously from wherever you perform at your best. Work-Life Balance: Generous PTO, flexible schedules, and a human-first culture. Accelerated Growth: Unlimited learning budgets inside a fast-scaling tech leader Department Marketing Locations Europe, EMEA, APAC Remote status Fully Remote Employment type Full-time Employment level Professionals About Holafly During a trip to Thailand, Pedro and Lidia, the founders of Holafly, experienced the frustration of not having an internet connection. Inspired by their own experiences, they came up with a simple but brilliant idea: why not allow travellers to buy data plans for any destination from their home country? Our passion for providing easy and convenient connectivity to travellers around the world drives everything we do. We love our work and we do it with pride. Stay connected wherever you go.