Email Copywriter, Retention & Lifecycle

About the Role

As our Email Copywriter, you will own high-performing email and SMS copy across the customer lifecycle, turning retention strategy and creative briefs into messaging that earns attention, builds trust, and drives action.

This is a hands-on role for an experienced e-commerce copywriter who understands how people actually read in the inbox, and how to sell without shouting. You’ll write across campaigns, lifecycle flows, SMS, and multiple brand voices, combining strong direct-response instincts with thoughtful, human communication.

What You’ll Own

• Write compelling email campaigns and lifecycle flows, including welcome, browse and cart abandonment, post-purchase, winback, launches, promotions, and other key customer touchpoints.

• Own the copy elements that drive email performance, subject lines, preview text, hooks, body copy, and CTAs, creating a clear journey from the inbox through the click.

• Write SMS and MMS copy that communicates quickly and effectively while maintaining the same brand voice and customer-first approach as email.

• Adapt messaging to different audiences, segments, and lifecycle stages, ensuring communication feels relevant rather than treating every customer the same.

• Write specifically for the mobile inbox, creating clear hierarchy, strong opening hooks, scannable copy, and an obvious next action.

• Produce high-quality copy at significant volume across multiple brands, using efficient workflows and AI to support speed without compromising quality.

• Develop and maintain distinct brand voices, ensuring each brand has its own recognizable tone while keeping messaging consistent across campaigns and lifecycle experiences.

• Partner closely with Retention, Lifecycle, Design, and Creative teams, turning campaign briefs into clean, build-ready copy that maps naturally to the intended email experience.

• Use performance insights and feedback to continuously test and improve messaging, exploring new hooks, angles, subject lines, CTAs, and communication approaches.

• Use AI as part of your daily workflow to accelerate ideation, explore angles, pressure-test concepts, and increase output while maintaining strong human judgment over the final copy.

What You Bring

• 5+ years of experience in email copywriting, retention, lifecycle marketing, or direct-response copywriting, with a strong portfolio of relevant email work.

• Strong experience writing for e-commerce / DTC brands, with an understanding of how copy influences engagement, conversion, retention, and customer relationships.

• Deep understanding of email and SMS copy, including subject lines, preview text, hooks, CTAs, mobile readability, lifecycle messaging, and campaign structure.

• Experience writing both campaigns and automated lifecycle flows, with the ability to adapt messaging based on audience, segment, and customer journey stage.

• Strong ability to write across multiple brand voices while keeping each one distinct, consistent, and human.

• Comfortable producing high volumes of quality copy in a fast-moving environment while maintaining accuracy, consistency, and attention to detail.

• Experience using AI tools as part of the writing workflow, with the judgment to ensure final output remains original, natural, accurate, and on-brand.

• Experience with Klaviyo, SMS/MMS, subscription or recurring-revenue businesses, or health and wellness brands is a strong plus.