Email & Lifecycle Designer

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

Our client is a fast-growing North American sports betting and gaming technology company that has been building pricing and player products since 2020. Alongside their core platform, they run a growing portfolio of consumer gaming brands, each with its own look, voice, and daily promotional calendar. They are hiring a Senior Email & Lifecycle Designer to own the visual direction of that portfolio end to end.

What You'll Be Doing

• Own the visual direction of lifecycle marketing across multiple consumer brands, from email design systems to daily promotional banners.
• Set and protect the brand standards for each brand, making sure every offer that ships looks intentional and on brand.
• Design and launch lifecycle flows for new brand launches, working directly with the Head of Retention.
• Use AI tools daily as part of your creative process, and make sure AI-generated copy ships paired with creative that matches it.
• Run and iterate on A/B tests, then feed what you learn back into the design system.
• Help shape the internal promo tooling by flagging what works and what slows you down.

Requirements

• Proven experience as a senior designer in email, lifecycle, CRM, or brand marketing.
• A portfolio that shows craft: layout, typography, and brand consistency under real constraints.
• Fluency in Figma and Adobe Creative Suite (Photoshop and Illustrator).
• Comfort using AI tools as part of a daily creative workflow.
• Sharp attention to detail and the ability to manage a daily shipping cadence independently.
• Strong English communication and availability during Eastern Time hours.

Nice to Have

• Working HTML and CSS for email (you can build a template, not just mock one up).
• Experience integrating copy directly into templates.
• Background in gaming, betting, ecommerce, or another high-frequency promotional environment.

Benefits

• Competitive USD salary.
• 100% remote work.
• 20 flexible Paid Time Off days.
• Full creative autonomy over how multiple brands look and feel.
• An AI-first creative workflow, with the tools and support to use it every day.
• High ownership from day one, with real room to grow the function.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.