Email Marketing & CRM Coordinator

Our client is one of Australia’s largest gifting, homewares, and kitchenware distributors, dedicated to bringing joy and meaning to people's lives through their products. They are now seeking to hire an Email Marketing & CRM Coordinator to drive customer retention and lifetime value through targeted digital communication. This role exists to manage and optimise customer lifecycle journeys while delivering high-performing, data-driven email and SMS campaigns. Job Responsibilities Campaign Execution & Management Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately Support SMS and retention marketing initiatives where required Strategy & Optimization Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history Conduct A/B testing across subject lines, creative, content, timing, and segmentation Monitor deliverability, list hygiene, suppression logic, and email marketing best practices Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives Content & Collaboration Write compelling email copy aligned with the brand tone of voice and campaign objectives Design and build visually engaging emails using Klaviyo templates and UX best practices Brief internal or external creative teams regarding campaign assets and promotional requirements Collaborate with Marketing, Creative, eCommerce, and Data teams Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity Analytics & Reporting Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics Prepare regular CRM reporting with actionable insights and recommendations Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles Exceptional English copywriting and verbal communication skills for customer-facing marketing communications Basic email design capability and a strong understanding of responsive email UX best practices Strong analytical skills with the ability to interpret campaign performance data and build reports Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection Nice-to-Have Skills Experience within eCommerce, retail, or consumer B2C or B2B brands Experience managing digital marketing campaigns end-to-end Proficiency using Shopify or alternative eCommerce platforms Familiarity with Google Analytics and broader CRM reporting tools Experience or knowledge in paid media marketing, trade marketing, or content marketing Permanent work-from-home set-up Dayshift (Australian business hours) Full-time job HMO Annual leave Christmas Bonus equivalent to 1 month's wage (pro-rata)