Email Marketing Executive

Workwell is a leading provider of Human Capital Management (HCM) and Employer of Record (EOR) services, supporting businesses of all sizes with compliant, tech-enabled, and scalable workforce solutions. With a strong presence in multiple markets, we help companies thrive in today’s dynamic labour landscape. We’re seeking an experienced and proactive Email Marketing Executive to join our growing marketing team. In this role, you’ll be responsible for creating, executing, and optimising engaging email campaigns that support lead generation, client engagement, and brand growth across multiple brands and audiences. What you’ll be doing: Email Campaign Management – Plan, create, and deliver impactful B2B and B2C email marketing campaigns tailored to diverse audience segments. Copywriting – Produce compelling, relevant content for different stages of the customer journey. Journey Automation – Design, build, and manage automated workflows, nurture journeys, and behavioural triggers to boost engagement and conversion. Platform Execution – Use CRM systems (Freshsales, Dynamics 365) to build, test, and optimise campaigns. Testing & Quality Assurance – Conduct A/B and responsive testing, rendering checks, and QA using tools like Litmus. Performance Tracking – Monitor, analyse, and report on campaign performance, making data-driven recommendations to improve open rates, CTRs, conversions, and ROI. Segmentation & Targeting – Define and manage data segments for precise and relevant campaign targeting. Compliance – Ensure all activity adheres to GDPR and relevant data protection standards. Collaboration – Partner with content, sales, design, and data teams to align messaging and brand consistency. AI Integration – Leverage Co-pilot to enhance workflows and campaign effectiveness. We’d love to hear from someone that: • Has at least 2 years’ experience in email marketing (B2B or B2C), ideally within a large or complex organisation. • Is confident using Litmus (or similar), with strong HTML/CSS email coding skills. • Understands marketing automation and lead nurture workflows. • Has experience with CRM platforms such as Salesforce, Freshsales, HubSpot, or Dynamics 365. • Can write engaging, concise, and conversion-focused copy. • Is comfortable working with generative AI tools. • Brings strong analytical skills to interpret metrics and optimise campaigns. • Is highly organised, detail-oriented, and able to manage multiple projects. • Understands GDPR, email compliance, and deliverability standards. Desirable skills : • Basic design abilities (Canva or Adobe tools). • Experience managing campaigns across multiple brands. • Knowledge of customer journey mapping and persona-based targeting. • Familiarity with Google Analytics or BI dashboards. What’s next? Our recruitment team will be in touch for an initial screening call if your application is shortlisted. Please note that due to high application volumes, we may not be able to respond to every applicant individually. What we can offer you: 25 days annual leave (increasing with service) + bank holidays Pension Life Assurance Cycle to Work Scheme Awards Long Service Recognition Spectrum life Annual Pay Review Employee Referral This role is remote with travel into our London office one, every two weeks Brand: Workwell Territory: EMEA Location : London, United Kingdom Salary :£37,000 - £40,000 Workplace : Hybrid Experience : Mid Hours : Mon – Fri 9:00 – 17:30