Email Marketing Manager

About GAINSCO Founded in 1978, GAINSCO offers property and casualty insurance with an emphasis on non-standard personal auto policies. It serves drivers nationwide by providing minimum-limits personal auto coverage, making insurance more accessible to a broader market. In In 2020 GAINSCO, Inc. and its subsidiaries were acquired, making a significant milestone that strengthened GAINSCO’s ability to grow and expand its reach in the personal auto industry market while continuing to build on its decades of specialized expertise. Join a team that is dedicated to supporting your professional growth and long-term success. Who We Are At GAINSCO, we are a team driven by passion, creativity, and a commitment to excellence. We celebrate achievements, encourage innovative thinking, and recognize the unique strengths each person brings. Our people truly set us apart. If you’re seeking a company where your contributions are valued, your efforts have a visible impact, and your dedication is recognized, take the next step in your career with us. Are you an email marketing pro who knows how to connect the right message to the right audience at the right time? GAINSCO is seeking an Email Marketing Manager to drive the end-to-end design, execution, and optimization of engaging B2B email communications, campaigns, and automated programs. As the product owner for our email platform, you’ll manage an ecosystem that drives engagement and business results that support the independent agent lifecycle. What does the Email Marketing Manager do? Design, build, test, and deploy email campaigns, landing pages, forms, and automated nurture programs. Manage segmentation, targeting, and list hygiene for personalized campaign delivery. Execute A/B and multivariate tests to optimize subject lines, CTAs, creative, and send times. Ensure compliance with email regulations (CAN-SPAM, CASL, GDPR) and brand standards. Collaborate with Marketing, Sales, and Operations to align messaging and campaign strategies. Maintain database integrity through cleansing, de-duplication, and enrichment. Build dashboards and recurring reports to track KPIs and campaign performance. Analyze results, extract insights, and recommend data-driven improvements. Conduct audits of campaigns, automation rules, and lead management processes. Serve as primary administrator for Pardot (Salesforce Account Engagement) and related integrations. Maintain system documentation, naming conventions, and governance standards. Monitor CRM sync, troubleshoot errors, and coordinate resolutions. Train team members on platform features and best practices. Stay current on MarTech trends and identify automation opportunities for efficiency and scalability. What is required? E ducation: Bachelor’s degree required, preferred focus in Marketing, Communications, or Business. Experience: Minimum 8+ years in email marketing or marketing automation, preferably B2B. Minimum 5+ years hands-on experience with Pardot, including campaign building and automation. Advanced HTML coding skills for responsive email templates. Proven experience owning a marketing automation platform end-to-end. Expertise in segmentation, targeting, and lifecycle journey design. Proficiency in Pardot, Salesforce CRM, and QA tools (Litmus, Email on Acid). Other skills and abilities: Familiarity with agile marketing practices and project management tools (Asana). Strong analytical ability to interpret campaign results and optimize performance. Excellent communication and collaboration skills. What else do you need to know? Hybrid Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance. Parental Leave Policy 401K + Company Match PTO Plan + Paid Company determined Holidays. **Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity** All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to GAINSCO. GAINSCO is an Equal Employment Opportunity Employer