Job Title: Email Marketing Specialist & Copywriter
Department: Marketing
Type: Full-time — minimum 3 years' experience
Working Hours:
Tues, Wed, Thurs, Fri; 2:00 PM – 10:00 PM PKT Remote
Mon; 9:00 AM – 5:00 PM PKT Office
Location: Hybrid – Rawalpindi
ABOUT US
eMarketSelect is a global, purpose-driven marketing agency and social enterprise dedicated to helping organizations grow through strategic marketing, creative execution, and long-term partnerships. We empower purpose-driven brands and non-profits by taking full ownership of their marketing—from strategy and creative direction to execution, optimization, and growth. We amplify Muslim voices and champion values-led organizations by combining data, creativity, and cultural understanding to help meaningful missions achieve greater impact and influence. Learn more at www.emarketselect.com
ROLE OVERVIEW
The Email Marketing Specialist & Copywriter owns email as a revenue channel — and is measured on what it earns. Your deliverable is not just a sent campaign. It is list growth, open and click performance, and the revenue or donations that email produces. You'll write and build across a portfolio of assigned brands, nonprofit donor journeys, e-commerce flows, education launches handling strategy, copy, segmentation, automation, testing, and reporting end to end. You'll be given targets, and you're expected to know your numbers at any moment, flag problems early, and come to reviews with a diagnosis and a plan rather than a send report. This is a combined strategy and writing role. You will write the copy yourself, to a publishable standard, every day.
KEY RESPONSIBILITIES
Revenue and List Ownership
- Own the email targets for your assigned brands — list growth, engagement, and revenue or donations per send — and report against them monthly
- Grow the email list through lead magnets, opt-in copy, on-site capture, and in-content conversion points
- Diagnose underperformance and act on it: identify what stalled, form a hypothesis, test the change, report the result
- Bring a monthly point of view on what to send more of, less of, and stop entirely, backed by data rather than preference
Campaigns and Copy
- Write and execute newsletters, promotional sends, appeals, launches, and announcements
- Write conversion-focused copy beyond email — landing pages, ads, opt-in pages, and supporting website content
- Maintain email calendars and send schedules across brands, ensuring timely, consistent delivery
- Protect brand voice and factual accuracy on every send. For faith-based and charity clients this includes theological accuracy and correct use of religious terminology.
Automation and Lifecycle
- Build and maintain automated flows: welcome, nurture, abandoned cart, browse abandonment, win-back, post-purchase, and donor journeys
- Build and maintain audience segments and customer journeys mapped to lifecycle stage, not just list membership
- Personalize and segment so the right message reaches the right audience, and improve each flow send by send
Testing, Deliverability, and Compliance
- Run structured A/B tests on subject lines, copy, CTAs, layouts, send times, and segments — one variable at a time, with a stated hypothesis
- Monitor and protect deliverability: bounce rates, spam complaints, unsubscribes, list hygiene, sender reputation, and authentication
- Ensure compliance with email regulation and data privacy standards across the markets our clients send to — CAN-SPAM, CASL, GDPR, and PECR
Reporting
- Produce monthly performance reports per brand with metrics, interpretation, and recommendations — not a screenshot of the dashboard
- Perform content and flow audits, and rebuild what the data says isn't working
EXPERIENCE REQUIREMENTS
Please do not apply unless you meet every point below.
Experience
- 3+ years of professional, full-time experience in email marketing, copywriting, or marketing communications, with email as a core responsibility — not an occasional task
- Hands-on experience building automations in an ESP — Klaviyo, Mailchimp, ActiveCampaign, HubSpot, MailerLite, or equivalent. Building flows, not only scheduling campaigns.
- Experience running email for more than one brand or account simultaneously
- Working knowledge of deliverability fundamentals: sender reputation, list hygiene, authentication (SPF, DKIM, DMARC), and what causes inbox placement to drop
- Experience running structured A/B tests and interpreting the results correctly
- Comfortable building a monthly performance report and presenting it without help
- Proof of numbers required. You must be able to name at least two of the following and state the figure, the timeframe, and what you did to cause it:
- Email list growth, and the opt-in mechanism you built
- Open rate or click rate improvement on a specific programme
- Revenue or donations generated by a campaign or flow
- A flow you built from scratch and its ongoing contribution
- A deliverability problem you diagnosed and fixed
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, Business Administration, Advertising, or a related field. Equivalent professional experience with a strong portfolio will be considered.
- Prior experience writing appeals or donor journeys for charities, particularly Islamic charities — Ramadan, Qurbani, Zakat, or emergency appeals
- Deep experience, including flow logic, conditional splits, and revenue attribution reporting
- Working knowledge of HTML and inline CSS for email — enough to fix a broken template without waiting on a developer
- Experience with donation platforms (Fundraise Up, Donorbox) or e-commerce platforms (Shopify)
- Experience connecting tools with Zapier or native integrations
- Experience with SMS marketing alongside email
- Experience migrating a list between platforms without damaging deliverability
- Comfortable in Microsoft Teams, ClickUp, WordPress, Google Analytics, Microsoft Office 365, and Google Workspace
Certifications (mandatory)
- The following 1 of 3 certificates is required. Certificates or proof of completion must be submitted with your application.
- A minimum 8-week copywriting certification or program from AKC, Maham Kabani, Shehzad Khan, Copy Posse, or an equivalent recognized program
- HubSpot Academy — Email Marketing Certification
- HubSpot Marketing Hub Software Certification
Considered an asset
- Klaviyo Product Certification, Google Analytics (GA4) certification, and any CRM or analytics certification.
COMMUNICATION AND WORKSPACE REQUIREMENTS
Communication
- Professional written and spoken English
- Confident presenting performance data directly to clients
- Responsive across Microsoft Teams during work hours, camera on for scheduled calls
Technical
- 16GB RAM, Intel i5 10th gen or Apple M1 or above
- 25 Mbps down / 10 Mbps up, with a backup connection
- Power backup covering a full 8-hour shift
- Working webcam and headset
- Dedicated, quiet workspace
PORTFOLIO REQUIREMENTS
Written Test Task (mandatory)
- Shortlisted candidates must complete a written test task with a 48-hour turnaround. This is briefed against a real client scenario and is assessed on strategy and judgement, not just prose. It is not optional and cannot be substituted with additional portfolio pieces.
Portfolio (mandatory)
- A portfolio is required. All items below must be submitted at the point of application. Incomplete submissions are not reviewed, and we do not request missing items after the fact.
- One full automated flow you built — welcome, nurture, win-back, or donor journey — with its performance metrics
- Two campaign emails with open rate, click rate, and conversion or revenue figures
- One example of a problem you fixed — a flow you rebuilt, a deliverability issue you resolved, or a test that changed the approach — with before and after numbers
- Live links or screenshots are both acceptable. Redact client-confidential figures if you need to, but do not omit them entirely. Work produced by a team is acceptable — state clearly which parts were yours.
CONTRACTS & PAYMENTS
- Fixed monthly salary. Compensation is a set monthly figure agreed at offer stage.
- Paid after the month closes. Salaries are disbursed following the end of each calendar month.
- An English-issued CNIC for onboarding.
WHAT WE OFFER
- Competitive monthly salary packages matched directly to your verifiable expertise.
- A structured, hybrid workspace that values data-driven strategies, execution autonomy, and systematic performance tracking.
- Advanced pathways for long-term career growth in a collaborative, performance-driven environment.
OUTSIDE EMPLOYMENT POLICY
- Actively online and working during assigned hours. Parallel freelance contracts during these hours are not permitted.
- Secondary freelance, employment disclosure required
HOW TO APPLY
- Apply through this listing with:
- Your CV
- Your copywriting certificate and both HubSpot certificates, or your confirmed completion date for each
- Your portfolio — all items listed above
- Applications missing any of these are not reviewed.
JOB CODE
- You will be asked the job code during the application process, the code is EMS