Email Marketing Specialist (Temporary 6-Month Contract)

About Borrowell: At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively. With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices. Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money. About the role: As the Email Marketing Specialist, you will work with the Engagement Marketing Manager & Partnerships Team to create and implement/ marketing campaigns for Borrowell’s over four million member base. As a key member of the Engagement teams, the individual will own our affiliate marketing channel for Borrowell’s marketplace. This involves campaign planning, execution, reporting, strategic direction and channel optimization. Responsibilities: Build email & push notification marketing campaigns, segment audiences, recommend test strategies, and ensure high quality of all outbound campaigns Collaborate with Engagement Manager to define & execute on evolving Promotional strategy Coordinate with business to understand requirements and ensure all email campaign assets are delivered on time and follow Borrowell best practices and guidelines Own the campaign deployment calendar to ensure campaigns are on track and executed on time Coordinate with internal teams (including Design, Product, Business Development) to develop campaign content Develop strong relationships with external partners and internal team members Assist in identifying new opportunities for using and acquiring data to better meet the needs of our partners Assist in creating & executing sponsorship opportunities to further deepen partner relationships Produce partner-facing performance reports and continually look for insights to improve future campaign performance 1+ years experience with enterprise-level email service providers (Salesforce Marketing Cloud - preferred, Braze, Hubspot, Sendgrid, etc.) Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization Ability to prioritize effectively and quantify the impact of work Excellent communication both written and verbally, along with strong presentation skills Strong attention to detail and adaptability Comfortable with data visualization and KPI tracking Nice to Haves: Experience with Looker, Tableau or other data visualization tools Basic understanding of SQL for audience segmentation Experience working in a scaling startup This is a Temporary 6-Month Contract role. We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta. At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress. Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment. Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process. This posting represents a current and active vacancy within our organization. The budgeted annual salary range for this role is $60,000-90,000 CAD. Starting pay is determined by the candidate's relevant experience and skills.