Engagement Manager, Mid-Funnel Marketing

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. Success at the GSB is defined by The GSB Way - a commitment to shared purpose, community, and excellence in all that we do. We seek individuals who elevate themselves and those around them through the practice of academic candor, generous collaboration, and bringing curiosity and rigor to solving meaningful problems. At the GSB, impact means taking ownership, and contributing to a purpose-driven, collaborative, and high-performing community in service to the institution’s mission. Executive Education is responsible for the development and management of all the school’s non-degree program offerings. The mission of our organization is to “use GSB faculty ideas to inspire global leaders to change their thinking and drive positive impact throughout their organizations.” Executive Education also provides an ideal vehicle for the GSB to experiment with innovation in both content and pedagogy. Executive Education is seeking an Engagement Manager, Mid-Funnel Marketing to lead the execution and continuous improvement of engagement strategies that help prospective participants confidently evaluate and enroll in Executive Education programs. This role shapes the prospect experience across the enrollment lifecycle by delivering meaningful touchpoints that build understanding, address barriers, and support informed enrollment decisions across a diverse portfolio of programs. The Engagement Manager leads engagement campaigns, outreach initiatives, events, and other enrollment-focused experiences while optimizing prospect journeys through data-informed experimentation and continuous improvement. By analyzing engagement and conversion performance, identifying opportunities to enhance the prospect experience, and translating insights into action, this role helps strengthen enrollment outcomes across the portfolio. Working collaboratively with marketing, operations, program teams, faculty, alumni, vendors, and other stakeholders, the Engagement Manager coordinates cross-functional initiatives that create a seamless, high-quality experience for prospective participants and advance Executive Education's enrollment strategy. Core Duties : Independently implement, administer and evaluate day-to-day activities of the unit, function or program by identifying and executing tasks and objectives, making recommendations that impact policies and programs, and assigning resources to achieve the goals of the program. Collect and analyze data, create reports, review and explain trends; formulate and evaluate alternative solutions and/or recommendations to achieve the goals of the program or function. Analyze and interpret policies; develop, revise and implement procedures for program or function. Represent the program or function as the key contact and subject matter expert within the department, unit or school. Commit resources and provide information and/or training. May also represent the program or function to external/internal stakeholders and constituencies. Organize and/or participate in outreach activities that may include developing communications and training, planning/promoting events and/or conferences. May participate in development of budgets, monitor, and approve expenditures. May perform limited forecasting and provide recommendations that determine the budget. May direct staff to perform various tasks and assignments. May also supervise staff. Minimum Education and Experience Bachelor’s degree and three years of relevant experience, or combination of education and relevant experience. Knowledge, Skills and Abilities : Demonstrated ability to prioritize own work and multi-task. Demonstrated excellent organizational skills. Demonstrated ability to take initiative and ownership of projects. Ability to communicate effectively both orally and in writing. Ability to routinely and independently exercise sound judgment in making decisions. Demonstrated experience working independently and as part of a team. Relevant subject matter knowledge. Ability to direct the work of others, for jobs requiring supervision.