Especialista Google + Meta Ads

Company Description Lente Viva focuses on strengthening the digital presence of businesses through strategic online initiatives. The company emphasizes organized and structured lead management to help clients generate and convert high-quality prospects. Lente Viva builds solid digital infrastructures that support scalable marketing and sales operations. By combining technology and performance marketing, the team helps clients achieve sustainable growth in competitive markets.

Role Description The Especialista Google + Meta Ads will manage and optimize paid media campaigns across Google Ads and Meta platforms to drive measurable results for clients. This full-time, hybrid role is based in Lisbon, with the flexibility to work from home part of the week. Day-to-day responsibilities include planning and setting up campaigns, conducting keyword and audience research, creating and testing ad sets, and monitoring performance to ensure alignment with client objectives. The specialist will regularly analyze data, adjust targeting and budgets, prepare performance reports, and collaborate with other marketing team members to improve overall digital strategy. The role also involves staying current with platform updates, best practices, and industry trends to continually enhance campaign effectiveness.

Qualifications

• Candidates should possess strong skills in Google Ads campaign setup, optimization, and reporting.
• Candidates should possess solid expertise in Meta Ads (Facebook and Instagram), including audience targeting, creative testing, and budget management.
• Candidates should possess analytical skills in data interpretation, performance tracking, A/B testing, and use of analytics tools.
• Candidates should possess abilities in lead generation strategy, funnel optimization, and structured lead management processes.
• Candidates should possess knowledge of digital marketing fundamentals, including conversion rate optimization and basic SEO concepts.
• Relevant experience managing paid media campaigns for multiple clients or brands is beneficial.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience is preferred.
• Strong communication skills in English and Portuguese, with the ability to present insights clearly to stakeholders, are advantageous.
• Ability to work independently, manage multiple campaigns simultaneously, and adapt in a fast-paced environment is important.