Eurasia Marketing Coordinator

This is a remote position.

Scope:

The Marketing Coordinator for 500 Eurasia will play a pivotal role in executing and managing the marketing strategy to enhance brand awareness, build the startup community, and drive quality applications for the program. The ideal candidate will possess a blend of strategic thinking, hands-on execution, and collaboration skills, ensuring the success of marketing initiatives across various channels, events, and content formats.

Key Responsibilities:

The key responsibilities for this role include but are not limited to:

1. Marketing Strategy & Execution

• Co-create and execute the marketing strategy to increase brand awareness and build the startup community in the EECCA region.
  

• Manage a detailed timeline for marketing initiatives, ensuring timely delivery of key milestones and deliverables.
  

• Collaborate with internal and external stakeholders to develop compelling, omnichannel marketing materials.
  

2. Content Creation & Management

• Develop and execute content strategies for all marketing channels and events.
  

• Create a comprehensive content calendar, including team speaking engagements, to produce content from these events.
  

• Promote team speaking engagements on social media and through email campaigns.
  

• Manage masterclasses throughout the year with mentors to generate valuable content for founders.
  

• Work closely with program founders and alumni to craft compelling narratives highlighting their journeys and achievements.
  

• Ensure consistent messaging aligned with 500 Global’s brand across platforms.
  

• Organize and maintain digital content assets in Google Drive for efficient access and management.
  

3. Collaboration with External and Internal Teams

• Collaborate with agencies and internal teams across various functions, including advertising, design, video production, and other third-party contributors.
  

• Ensure smooth coordination and alignment with external partners and internal team members to optimize marketing initiatives.
  

4. Email Marketing

• Build and manage segmented email lists, ensuring personalized communication for targeted outreach.
  

• Develop and execute email campaigns in collaboration with the Program and Marketing teams.
  

• Measure campaign performance using analytics, implementing improvements based on data-driven insights.
  

5. Social Media Campaigns

• Plan and execute impactful social media campaigns to drive brand awareness and lead generation.
  

• Manage and grow social media channels by staying updated on trends and engaging with the community.
  

• Promote team events, speaking engagements, and program activities to enhance visibility and engagement.
  

6. Website Management

• Create and manage a compelling website that serves as a hub for program applications, events, and other program-related activities.
  

• Ensure the website provides an engaging user experience and aligns with brand guidelines.
  

7. Event Marketing

• Oversee and coordinate event marketing strategies for program-specific events (e.g., Demo Days, networking events, masterclasses).
  

• Collaborate with internal teams to ensure seamless integration of events into the regional tech ecosystem.
  

• Develop tactics to maximize attendance, engagement, and post-event impact.
  

8. Performance Measurement & Optimization

• Use tools and methodologies to monitor and evaluate website and campaign performance.
  

• Provide regular performance reports, insights, and optimization recommendations.
  

• Track key performance indicators (KPIs) to assess and improve marketing initiatives.
  

9. PR Coordination

• Liaise with relevant parties to manage the press release process, ensuring adherence to timelines and effective communication.
  

Requirements

Required Skills and Qualifications

Marketing Expertise

• Proven experience in developing and executing marketing strategies, including content creation, email marketing, social media management, and event promotion.
  

• Strong understanding of digital marketing tools, platforms, and best practices for driving engagement and lead generation across multiple channels.
  

Content Development & Storytelling

• Demonstrated ability to craft compelling narratives, especially around founders' journeys, program impact, and community-building efforts.
  

• Experience managing content calendars, including leveraging speaking engagements and events for content creation and promotion.
  

• Strong writing, editing, and proofreading skills, with a keen eye for detail and alignment with brand guidelines.
  

Event Marketing & Coordination

• Experience in planning, promoting, and executing events such as masterclasses, demo days, and networking events.
  

• Proven ability to collaborate with cross-functional teams to ensure seamless event integration into marketing strategies.
  

Collaboration & Teamwork

• Ability to work effectively with external agencies (design, video production, advertising) and internal teams to align efforts and achieve objectives.
  

• Skilled in managing relationships with mentors, alumni, and partners to foster collaboration and content opportunities.
  

Technical Proficiency

• Experience with various channel tools such as HubSpot, Google Analytics, WordPress, and Zapier.
  

• Proficiency in design tools like Adobe Suite and Canva for creating marketing assets.
  

• Familiarity with digital asset management systems like Google Drive for efficient organization of marketing materials.
  

Data-Driven Decision Making

• Strong analytical skills to measure the effectiveness of marketing campaigns and initiatives.
  

• Experience using performance metrics and KPIs to track progress and inform continuous improvements.
  

Project Management

• Exceptional organizational skills with the ability to manage multiple projects, meet deadlines, and adapt to shifting priorities in a fast-paced environment.
  

• A strong project manager who can juggle multiple projects and tasks simultaneously.
  

Soft Skills

• Strong interpersonal and communication skills, with the ability to build and maintain relationships across diverse stakeholders.
  

• Highly adaptable, proactive, and solution-oriented mindset to address challenges and seize opportunities.
  

• Exceptional attention to detail.
  

• Thrives in a fast-paced, ever-changing startup environment.
  

Education & Experience

• 2-3 years experience in email marketing, social media, and campaign build out.
  

• 2-3 years experience in event marketing and coordination.
  

• Bachelor’s degree required.
  

• Fluency in English both written and spoken is required.