Event Marketing Manager

Job Description Reporting to the Senior Director of Marketing Enablement & Events, the Event Marketing Manager is responsible for planning and executing strategic event marketing programs that support Momentive's go-to-market objectives. This role leads the company's participation in trade shows, customer events, executive engagements, and industry conferences to generate pipeline, strengthen customer relationships, and elevate brand awareness. Working cross-functionally with Marketing, Sales, Product, Customer Success, and executive leadership, the Event Marketing Manager ensures every event delivers a consistent brand experience and measurable business impact. The ideal candidate is a collaborative marketer who combines strong business acumen with exceptional project management and thrives in a fast-paced, results-driven environment. Key Responsibilities Event Strategy & Marketing Develop and execute an event marketing strategy aligned with business priorities and revenue goals. Evaluate industry events, sponsorships, and speaking opportunities to recommend participation based on strategic value and expected ROI. Build and manage the annual event calendar in partnership with cross-functional stakeholders. Establish event objectives, KPIs, and success metrics that align with marketing and sales goals. Continuously optimize the event portfolio through data, insights, and post-event analysis. Event Planning & Execution Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences. Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations. Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards. Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution. Support additional corporate events and strategic initiatives as needed. Cross-Functional Collaboration Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle. Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up. Build and maintain strong relationships with vendors, agencies, and strategic partners. Foster knowledge sharing and continuous improvement across internal teams. Performance & Operations Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI. Deliver post-event reports with recommendations for future improvements. Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies. Identify opportunities to improve processes, increase efficiency, and scale the event program. Qualifications Required Experience Bachelor's degree preferred. 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing. Experience planning and executing trade shows, conferences, customer events, or similar marketing programs. Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations. Technical Skills Experience with CRM platforms such as Salesforce. Familiarity with project management tools such as Asana or similar platforms. Experience with event management software and marketing technology platforms. Strong Microsoft Office skills, including Excel and PowerPoint. Professional Competencies Strong business acumen with an understanding of how events contribute to marketing and revenue objectives. Strategic thinker with excellent project management and organizational skills. Ability to analyze data and use insights to improve marketing performance. Exceptional written, verbal, and presentation skills. Proven ability to influence and collaborate across cross-functional teams. Strong negotiation and vendor management skills. Resourceful, proactive, and adaptable in a fast-paced environment. High attention to detail with a commitment to delivering exceptional experiences. Self-starter who takes ownership and drives projects to completion. Preferred Qualifications Experience marketing to associations, nonprofits, or SaaS organizations. Experience supporting executive-level customer events. Familiarity with account-based marketing (ABM) or integrated campaign execution. Travel & Physical Requirements Ability to travel up to 50% based on business and event needs. Ability to occasionally lift or move materials weighing up to 20 pounds. Ability to stand for extended periods during event setup, exhibit hours, and teardown. Ability to occasionally bend, kneel, push, pull, and move event equipment as needed. About Us Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com . Why Work Here? At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here. Medical, Dental & Vision Benefits 401(k) Savings Plan with Company Match Flexible Planned Paid Time Off Generous Sick Leave Inclusive & Welcoming Environment Purpose-Driven Culture Work-Life Balance Commitment to Community Involvement Employer-Paid Parental Leave Employer-Paid Short-Term Disability Remote Work Flexibility Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.