Events Marketing

Who are we and what do we do? BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers. With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle. Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing. Location: This is a remote position; however, the role requires the candidate to be based in Mumbai. Role in a Nutshell: We are looking for an experienced, metrics-driven Associate – Event Marketing to lead, scale, and elevate BrowserStack’s global event presence. In this role, you will take full ownership of our event lifecycle across different formats ranging from in-person events to flagship virtual summits and webinars. You won't just plan events; you will serve as a strategic partner to Sales, Product Marketing, and Demand Gen/ABM teams to turn live and virtual experiences into predictable revenue engines. Desired Experience: 4+ years of dedicated experience managing end-to-end in-person and virtual events preferably within a fast paced B2B SaaS/ developer-tech company. Ability to work independently in planning, managing and executing different format events as per timelines. Proven Ability to switch between virtual webinars/summits and executing high-touch in-person field events across international markets Content writing skills- proven ability to understand target audiences to ensure relevant and impactful event messaging that connects product requirements with overall campaign/event objectives (must have) Vendor negotiation skills- ability to work with multiple vendors and negotiate on pricing to ensure budgets are optimized and aligned as per event metrics. Stakeholder management - work with multiple stakeholders internally and externally to drive campaign objectives. Analytical mindset - ability to track important KPI related to events that helps in driving better customer experience and attribution to revenue/opportunity AI Mindset- Effectively use AI tools to enhance the quality and pace of work in every day activities . What will you do? Global Event Strategy & Execution (In-Person & Virtual) Global In-Person Events : Plan, manage, and execute physical event programs globally across different formats tailored for the developer/QA audience. Logistics & Vendor Management: Oversee end-to-end event operations across time zones, including venue sourcing, contract negotiations, AV/technical setup, swag distribution, and local vendor coordination. Take ownership of event metrics that drive great customer experience. Driving Virtual Webinars/Campaigns : Play a pivotal role in leading end-to-end execution of virtual events and webinars from ideation, content creation, speaker sourcing, managing on day event logistics to post event details. Track and report event performance metrics keeping close eye on parameters associated to Revenue/Opportunity attribution. Benefits: In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 Gratuity as per payment of Gratuity Act, 1972 Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends Remote-First work environment that allows our people to work from home Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience