External Sales Director

CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration. Position Summary CEL Critical Power is seeking a driven and experienced External Sales Director to lead customer acquisition and revenue growth serving mission critical sectors including Hyperscale Data Centers, Colocation providers, cloud platform and high-spec industrial environments.. This nationwide role will focus on building strategic relationships with key accounts and positioning CEL's power distribution products as the premier choice for mission-critical infrastructure. Key Responsibilities Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors. Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors. Work closely with engineering and product teams to position custom power distribution solutions. Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.). Represent the company at trade shows, industry events, and client presentations. Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals. Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy. Support the VP of Sales with reporting, strategy input, and market feedback. Qualifications Bachelor's degree in Business, Engineering, or a related field. Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors. Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients. Deep understanding of mission-critical environments and the role of power distribution equipment. Strong communication, negotiation, and relationship-building skills. Self-motivated with the ability to work independently in a remote environment. Willingness and ability to travel nationally up to 50% of the time. Preferred Qualifications Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment. Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs). Technical acumen and ability to engage in solution-based selling with engineering teams. What We Offer Competitive base salary with uncapped commission potential Comprehensive benefits package (health, dental, vision, 401k) Paid time off and holidays Opportunity to shape CEL's market presence in fast-growing sectors Supportive leadership and a collaborative team culture