Facebook Ad Specialist

About Us We started Nomad Internet because we believe that rural communities are special, but remote areas can be very challenging without access to reliable high-speed internet. If you have ever experienced living in a rural community, you can understand the struggles of poor internet quality. It can ruin your whole day to plan around the internet randomly “going out”. Rural communities need access to High-Speed Internet just as much as urban folks do. But, they are often left out of the Internet conversation in America. Then, they are expected to be ok with 2nd class internet. The same internet that has been publicly funded over and over again without any improvements. We felt it was time for a change! Over the last 4 years, with the help of rural communities around the country, we are now one of the largest rural internet providers in the country! Nomad Internet provides the best wireless internet you can possibly experience. With our use of C-band spectrum and the Nomad Omega, Air and Raptor modems, most Nomad Internet customers experience speeds between 100-200mbs. Plus, the Nomad Air Travel option allows customers to take this internet anywhere they travel! At Nomad Internet, we are the best in the world at one thing: Rural Internet. Our entire focus is bringing reliable, high-speed wifi to rural communities, and we want you to put us to the test. Job Description This is a remote position. Nomad Internet is looking for a dynamic Facebook Ad Specialist to join our digital marketing team. The ideal candidate will have a strong background in creating and managing Facebook ad campaigns with a focus on driving conversions and increasing brand awareness. This role requires strategic thinking, creativity, and a data-driven approach to optimize ad spend and maximize ROI. Responsibilities: Ad Creation and Management: Design, implement, and monitor effective Facebook advertising campaigns that align with our marketing goals. Target Audience Segmentation: Develop targeted ad strategies by segmenting audiences based on demographics, interests, behaviors, and customer journeys. Performance Analysis: Use Facebook Insights and other analytical tools to track ad performance, assess key metrics, and optimize campaigns based on data insights. Budget Management: Manage the budget allocated for Facebook ads, ensuring optimal spend for the best possible return on investment. A/B Testing: Continuously test different ad elements including images, copy, and targeting to identify the most effective strategies. Collaboration: Work closely with the marketing team to align ad strategies with ongoing promotions, content marketing, and other advertising campaigns. Reporting: Provide regular reports on campaign performance, including insights and recommendations for future ad strategies. Requirements Proven experience managing Facebook ad campaigns with a track record of achieving business goals. Strong understanding of Facebook advertising platform, ad types, and best practices. Proficient in audience targeting and retargeting strategies. Excellent analytical skills and proficiency with analytics and ad management tools such as Facebook Business Manager. Strong communication skills and the ability to work collaboratively across teams.