Facebook Media Buyer

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

We’re looking for a Facebook Media Buyer who knows how to scale paid social campaigns, work confidently with performance data, and turn insights into profitable growth.

You’ll be responsible for the full campaign lifecycle-from launch and testing to optimization, scaling, and performance analysis-while working closely with creative and marketing teams.

Responsibilities

• Plan, launch, manage, and scale Facebook & Instagram advertising campaigns across different GEOs and audiences.

• Develop and test targeting strategies using behavioral, demographic, interest-based, and custom audiences.

• Monitor and optimize key performance metrics, including CPA, CPC, CPM, CTR, ROAS, Retention, and other relevant KPIs.

• Identify scaling opportunities and continuously improve campaign profitability and ROI.

• Manage advertising budgets and ensure efficient spend allocation across campaigns, GEOs, audiences, and creatives.

• Analyze creative performance and collaborate with the Creative Team to develop new concepts, hypotheses, and briefs based on data.

• Run structured A/B tests across creatives, audiences, placements, and campaign setups.

• Work with Meta Ads Manager, Facebook Pixel, Conversions API, and analytics tools to ensure accurate tracking and attribution.

• Prepare performance reports, identify trends and bottlenecks, and translate data into actionable recommendations.

• Stay up to date with Meta advertising updates, new formats, policies, and performance marketing trends.

Requirements

• Proven hands-on experience as a Facebook / Meta Media Buyer, preferably in performance marketing, affiliate marketing, or an agency environment.

• Strong understanding of Meta Ads ecosystem and campaign optimization principles.

• Solid knowledge of key performance metrics: CPA, CPC, CPM, CTR, ROAS, Retention.

• Strong analytical mindset and ability to make decisions based on performance data.

• Advanced knowledge of Excel / Google Sheets.

• Hands-on experience with Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools such as Google Analytics.

• Experience analyzing creative performance and translating insights into clear briefs for designers and copywriters.

• Ability to independently manage budgets and prioritize campaigns based on performance.

• Strong attention to detail, ownership, and self-discipline.

• Good communication skills and ability to collaborate effectively with cross-functional teams.

Nice to Have

• Experience scaling campaigns across multiple GEOs.

• Experience working with high advertising budgets.

• Understanding of attribution models and tracking infrastructure.

• Experience in highly competitive performance-driven verticals.

Additional Information

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.