Fashion Publicist

We are looking for an experienced, fashion-focused publicist to join our team and lead high-profile communications across the luxury, fashion and culture sectors.

ABOUT THE ROLE

This is a relationship-led role for a well-connected fashion publicist who understands the UK and global luxury landscape, has strong media relationships and can confidently operate at the intersection of fashion, sport and culture.

The ideal candidate will bring a strong network of UK fashion, luxury and cultural media contacts, alongside a genuine understanding of the global fashion landscape and experience working on fashion shows, events and major industry moments.

Key Responsibilities

• Lead day-to-day PR and communications for fashion clients, acting as a trusted senior point of contact

• Develop and deliver strategic, creative and commercially focused communications campaigns across fashion, sport and culture

• Build and maintain strong relationships with key fashion, luxury, sport, culture and lifestyle media across the UK

• Leverage an established network of journalists, editors, stylists and industry KOLs to secure high-quality coverage and opportunities

• Support media strategy around fashion shows, collections, launches, events and key cultural moments

• Manage fashion show and event communications, including media outreach, invitations, attendance, accreditation and on-the-ground support

• Identify relevant cultural and media opportunities

• Develop strong relationships with clients and confidently manage senior stakeholders

• Oversee junior team members where appropriate, providing direction and support

• Manage multiple projects, deadlines and priorities in a fast-paced agency environment

• Monitor media activity and campaign results, providing clear reporting and recommendations

• Work collaboratively across the wider agency and with international teams and partners where relevant

ABOUT YOU

Essential Experience & Skills

• Strong fashion PR/publicity experience, ideally within a luxury fashion or PR agency environment

• Established contacts across the UK luxury, fashion and culture media landscape

• Excellent knowledge of the UK and global luxury and fashion industries, including key brands, designers, publications, influencers and cultural players

• Proven fashion show experience, with an understanding of the pace, requirements and media dynamics surrounding shows and fashion weeks

• Strong media pitching and relationship-building skills, with the ability to secure meaningful and relevant coverage

• A strong understanding of how fashion brands operate within the wider cultural and media landscape

• Excellent written and verbal communication skills

• Strong organisational and project management abilities, with the confidence to manage multiple clients and competing deadlines

• A proactive, creative and solutions-focused approach

• The ability to work independently while also being an effective team player

Good to Have

• Established travel media contacts and an understanding of the luxury travel media landscape

• Global media relationships, particularly across the US market

• Experience working on international campaigns and with global fashion and luxury brands

• Knowledge of media intelligence and measurement platforms such as Launchmetrics

The Ideal Candidate

You will be a well-connected and credible fashion publicist with a strong understanding of the luxury fashion sector and the confidence to build relationships at a senior level. You will have your finger on the pulse of the industry, understand what makes a story relevant and have the relationships and judgement to turn that understanding into meaningful media opportunities.

Fashion industry expertise and a strong UK media network are essential for this role.

WHAT YOU’LL GET: