Field Marketing Manager

About Hauler Hero Hauler Hero is a B2B SaaS company serving the waste and recycling industry with 250+ organizations on the platform. We compete against legacy providers that have dominated this space for decades. Our customers are small to mid-size haulers and municipalities who need modern software that works the way their operations actually run. The role Events are an important part of our go-to-market motion, particularly for larger deal sizes. We're looking for a hands-on field marketer who can strengthen event execution, bring consistency to planning and follow-up, and help improve how we measure impact over time. You are not starting from zero. We have built a real field marketing program over the past year, and two significant programs are already in flight with venues secured, budgets committed, and deadlines on the calendar. Your first job is carrying them across the finish line, with part-time transition support from the outgoing field marketing manager so nothing gets dropped in the handoff. From there, you take ownership of the calendar, the budget, and how we measure event impact. You'll own day-to-day event execution and partner closely with sales, demand gen, and marketing leadership to ensure events support pipeline and revenue goals. This role reports to the Head of Marketing and is an individual contributor role. What you'll do This role is execution-heavy with room to grow strategically. Immediate priorities Two programs are already underway and you'll take ownership both mid-flight. You won't do it alone. Our outgoing field marketing manager is staying on part-time, roughly 20 to 25 hours a week, through both events. You'll have someone with full context to lean on while you ramp, and you'll direct that support as you take the reins. RCon (SWANA), September 29 to October 2, St. Louis RCon is SWANA's flagship annual conference and the largest gathering of waste and resource management professionals in North America, drawing roughly 1,700 attendees in its inaugural year. It is one of the highest-value shows on our calendar. Booth build is secured, with design in progress alongside the Head of Marketing Attending team is confirmed and lodging is booked You'll pick up design finalization, pre-show outreach, on-site logistics, and post-show follow-up Hero Summit - Hauler Hero User Conference Our first customer conference, targeting roughly 50 attendees and being held in St. Petersburg the week of 11/9, is built around thought leadership, peer networking, and hands-on power user training. We are pairing it with our first all-company offsite, which means you'll be running two connected (but not overlapping) events at one venue. Venue is secured First round of invitations has been sent Content plan is in place You'll take pick up registration and attendee outreach, agenda logistics, vendor management, on-site execution, and the offsite programming that runs alongside it Event execution Own logistics for tradeshows and regional events (booths, swag, hotels, shipping, on-site setup) Ensure sales teams are prepared and supported at events Coordinate with vendors and internal teams to deliver consistent, professional event experiences Travel to several key industry events annually Planning and optimization Own planning and management of the annual tradeshow calendar and budget, both projected and reconciled Track leads, opportunities, and pipeline influenced by events Partner with sales and demand gen on post-event follow-up and reporting Help identify which events perform best and where to focus future spend Support regional meetups and additional field marketing initiatives alongside the Head of Marketing and Head of Demand Gen What success looks like First 90 days RCon executed cleanly, with booth, team, and follow-up all handled User conference on track against its timeline with no slipped deadlines You know where every dollar of the current event budget sits First 12 months Events run smoothly without last-minute scrambling Clear visibility into event performance and spend Improved follow-up and opportunity generation from events Strong internal feedback from sales and marketing partners A repeatable foundation for scaling field marketing programs What we're looking for Must-haves 3 to 5+ years experience in field marketing, events, or B2B marketing Experience supporting tradeshows and regional events Comfortable inheriting programs mid-flight and getting up to speed fast Experience directing contractors, agencies, or vendors toward a fixed deadline Comfortable working closely with sales teams Highly organized and detail-oriented Familiarity with HubSpot and project management tools Willingness to travel roughly 10 to 15% Nice to have SaaS or vertical SaaS experience Experience running a customer or user conference Experience tracking event impact on pipeline Industrial, logistics, or operational B2B background Who thrives here You're hands-on and execution-oriented You care about follow-through and details You're comfortable improving processes as you go You would rather walk into momentum than start from scratch You see events as a support for revenue, not just brand Growth opportunity You're stepping into a function with a foundation already built, which means less time proving events matter here and more time making them work harder. Over time, the role can grow in scope and responsibility as the business scales. What we offer Opportunity to make a meaningful impact in a critical, underserved industry Collaborative, fast-moving environment focused on learning and growth Competitive salary and benefits Remote-first flexibility with a distributed team across the US Paid time off and paid holidays A culture that values balance and sustainable work Team connection through virtual collaboration and occasional in-person offsites