Finance Director

Finance Director — Strategic Finance Leader for Multiple 8–9 Figure Businesses | $3,000/month USD We Don't Need a Reporter. We Need a Finance Leader Who Helps Us Decide Where to Bet Next. Most finance people tell you what already happened. You'll tell us what to do next — and own the financial strategy across multiple brands and a SaaS company. About Rescale Media We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives — products rooted in faith, tradition, and timeless values that resist fleeting modern trends. Our portfolio includes health and beauty brands, plus EcomProfits — our financial intelligence and fractional CFO platform supporting e-commerce founders worldwide. We've scaled past $2M+/month with a global team, and we're targeting multi 9-figures. The next 12–24 months will be defined by capital allocation, margin expansion, and disciplined scaling decisions — and that's exactly where this role lives. 🌐 Check our Careers page to learn more Our Core Values 🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not finance people waiting for instructions — operators who see a margin problem, build the model, and walk into the CEO's office with a recommendation. ⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can pressure-test a hypothesis, refine the forecast, and turn data into a better decision. Build it. Stress-test it. Improve it. Repeat. 🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. If a brand is unprofitable, you say it. If a campaign is bleeding cash, you flag it. If leadership is wrong, you push back with data. No politics. No spin. Just truth. The Role This is not a traditional finance reporting role. This is a builder role for someone who wants to operate as a Fractional CFO across an entire portfolio of businesses. You will: Sit at the right hand of the CEO as a strategic thought partner Own financial strategy across multiple brands and EcomProfits Drive decisions on capital allocation, scaling, pricing, and profitability Manage and develop the Finance Manager (your direct report) Build the financial backbone that allows us to scale to multi 9-figures without losing control of the numbers If you've been the smartest finance person in every room and you're tired of presenting reports to leaders who don't act on them — this is your seat. What You'll Own Strategic Finance & FP&A Own financial strategy across all business units (multiple DTC brands + SaaS) Build and maintain advanced financial models — actuals reporting, forecasting, scenario planning, cash flow projections Translate complex financial data into clear, actionable decisions for the CEO and leadership Prepare investor-ready materials and supporting analysis as needed Unit Economics & Performance Analyze CAC, LTV, contribution margin, operating margin, and blended ROAS across brands Deliver weekly and monthly performance insights that drive real decisions Identify margin leaks, inefficient spend, and cost optimization opportunities before they become problems Capital & Cash Flow Manage cash flow planning across multiple entities Drive capital allocation decisions — where to invest, where to cut, where to scale Implement financial reporting structures that give leadership a real-time view of the business Leadership & Operations Manage and develop the Finance Manager — ensuring strong execution of accounting operations and reporting Support pricing, margin, and operational efficiency initiatives across departments Partner with department leads to align financial reality with operational decisions