Founding Head of Marketing

About MindFriend: MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals. The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence. The opportunity: We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine. This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages. Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert. * Create and execute an integrated go-to-market strategy * Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes. * Own brand positioning, messaging, and campaign consistency. * Develop acquisition strategies for both sides of the marketplace: service users and professionals. * Lead organic social media, community engagement, content distribution, and collaborator relationships. * Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting. * Build authentic clinician-led and user-generated content strategies. * Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets. * Lead email and lifecycle marketing. * Develop partnerships, PR opportunities, referral channels, and brand collaborations. * Improve the customer journey from content or advertising through profile discovery and completed booking. * Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions. * Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace. * Communicate proactively with leadership and cross-functional teams. Candidate profile: * Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company. * Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels. * Strong performance-marketing experience, particularly with Meta and Google Ads. * A record of converting content, social engagement, and partnerships into measurable commercial results. * Strong understanding of customer journeys, conversion funnels, attribution, and experimentation. * Experience managing budgets and allocating resources based on evidence. * Confidence across brand, creative, content, paid media, email, partnerships, and PR. * Experience briefing and managing producers, designers, creators, agencies, or freelancers. * Strong analytical judgement and clear communication with leadership. * A proactive and accountable working style. * Willingness to remain hands-on while building the systems and team required to scale. Particularly valuable experience: * Two-sided marketplaces. * Healthtech, mental health, wellbeing, or another trust-sensitive sector. * Taking a product from pre-launch through its first meaningful customer acquisition. * Building a marketing team from a lean initial structure. * Clinician-led, expert-led, or educational content.