Founding Marketing Manager

Founding Marketing Manager

Inspirofy

Inspirofy is an AI-powered reading and listening platform that helps people discover and consume knowledge from thousands of books through concise, engaging summaries.

We’re looking for a Founding Marketing Manager to take ownership of Inspirofy’s marketing, growth, and user acquisition from the early stage. This is a hands-on founding role where you will have significant ownership and the opportunity to shape how Inspirofy grows and builds its audience.

What you’ll do

• Develop and execute Inspirofy’s overall marketing and growth strategy.
• Build and grow Inspirofy’s presence across social media, content, communities, and other relevant channels.
• Plan and manage user acquisition campaigns, including paid advertising and organic growth initiatives.
• Create engaging marketing content around books, learning, personal development, productivity, and AI.
• Develop campaigns to increase app downloads, registrations, engagement, and subscriptions.
• Identify and test new growth channels, audiences, partnerships, and marketing opportunities.
• Work with influencers, creators, book communities, and potential partners to expand Inspirofy’s reach.
• Conduct market and competitor research and turn insights into actionable growth strategies.
• Track marketing performance and key growth metrics and continuously optimize campaigns.
• Experiment with different messaging, creatives, landing pages, and acquisition strategies.
• Work closely with the founder and product/engineering team to improve the product based on user and market feedback.
• Help establish Inspirofy’s brand, positioning, and go-to-market strategy.

What we’re looking for

• 5+ years of experience in marketing, growth, digital marketing, product marketing, or a related field.
• Strong understanding of social media marketing and user acquisition.
• Experience creating and executing marketing campaigns from idea to results.
• Experience with paid advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar.
• Strong content creation and copywriting skills.
• Data-driven mindset with the ability to analyze campaign performance and make improvements.
• Understanding of SEO, content marketing, and organic growth strategies.
• Strong communication and organizational skills.
• Ability to work independently and take ownership in an early-stage startup environment.
• Genuine interest in books, learning, technology, AI, or personal development is a strong plus.
• Experience with mobile apps, subscription products, SaaS, or consumer technology is a plus.

Who you are

You are someone who doesn't just create marketing plans — you execute them. You enjoy experimenting, testing new ideas, analyzing results, and finding creative ways to reach users.

As an early member of Inspirofy, you'll have the opportunity to build the marketing function from the ground up, work directly with the founder, and have a meaningful impact on the growth of the product.

What we offer

• Founding-team level ownership and responsibility.
• Direct collaboration with the founder.
• Freedom to experiment and shape the marketing strategy.
• Opportunity to grow with an early-stage AI product.
• Flexible remote working environment.
• Potential for performance-based incentives/equity depending on the arrangement.