Fraction VP Marketing
PaidSync.aiCompany Description PaidSync.ai is an AI-driven ad management platform that unifies the entire paid media stack across major channels like Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform enables teams to manage campaigns, tracking, and reporting through natural language conversations via ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new tools. PaidSync connects key measurement solutions including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, aligning targeting, tracking, and performance reporting. Users can launch and optimize campaigns, reduce wasted spend, configure conversion tracking, and manage cross-channel strategy, with every change drafted for review and applied only after explicit approval. The company is built by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Fractional VP Marketing is a full-time remote role responsible for shaping and executing PaidSync.ai’s overall marketing strategy across brand, demand generation, product marketing, and communications. This role leads market positioning for an AI-first ad management platform, defining target segments, value propositions, and go-to-market plans in collaboration with the founder and cross-functional teams. Day-to-day activities include developing integrated marketing campaigns, overseeing performance marketing initiatives, refining messaging for website and sales assets, and partnering with product and sales to support customer acquisition and retention. The role also involves analyzing market trends and competitive intelligence, optimizing the marketing funnel, and setting measurable goals for awareness, pipeline, and revenue impact. The Fractional VP Marketing will build and manage a scalable marketing engine, which may include guiding external agencies or contractors, while maintaining a strong focus on trust, compliance, and customer results.
Qualifications
Role Description The Fractional VP Marketing is a full-time remote role responsible for shaping and executing PaidSync.ai’s overall marketing strategy across brand, demand generation, product marketing, and communications. This role leads market positioning for an AI-first ad management platform, defining target segments, value propositions, and go-to-market plans in collaboration with the founder and cross-functional teams. Day-to-day activities include developing integrated marketing campaigns, overseeing performance marketing initiatives, refining messaging for website and sales assets, and partnering with product and sales to support customer acquisition and retention. The role also involves analyzing market trends and competitive intelligence, optimizing the marketing funnel, and setting measurable goals for awareness, pipeline, and revenue impact. The Fractional VP Marketing will build and manage a scalable marketing engine, which may include guiding external agencies or contractors, while maintaining a strong focus on trust, compliance, and customer results.
Qualifications
- Candidates should possess strong Market Planning and Marketing Management skills for building and leading integrated strategies.
- Candidates should possess Market Research skills to analyze audiences, competition, and industry trends and translate insights into action.
- Candidates should possess broad Marketing skills, including digital and growth marketing, especially in B2B SaaS or ad-tech.
- Candidates should possess Public Relations and communications skills to manage brand narrative, media outreach, and thought leadership.
- Proven experience in senior or VP-level marketing roles, ideally within startups or high-growth technology companies.
- Demonstrated success driving measurable pipeline and revenue impact through multi-channel campaigns and performance marketing.
- Strong analytical skills, proficiency with marketing and analytics tools, and comfort working with paid media and attribution data.
- Ability to work autonomously in