Fractional Chief Marketing Officer (CMO)

Company: Learntastic Location: Remote - United States only Commitment: Part-time / Fractional, ~20 hours per week Compensation: $5,000–$7,000 per month (DOE) Reports to: CEO / Founder About Learntastic Learntastic is on a mission to make learning engaging, accessible, and effective. We're looking for a hands-on, strategic marketing leader to help us sharpen our brand, grow our audience, and drive measurable growth — without the cost of a full-time executive hire. The Role We're seeking an experienced Fractional CMO to own our marketing strategy and execution on a part-time basis. This is an ideal role for a senior marketing leader who wants the strategic scope of a CMO position with the flexibility of a fractional engagement. You'll work closely with the founder/CEO and a small internal team (and/or outside contractors/agencies) to set direction, prioritize initiatives, and drive results. What You'll Do Strategy & Leadership Develop and own the overall marketing strategy aligned with company goals and growth stage Define target audience segments, positioning, and messaging Set marketing budget priorities and allocate resources for maximum ROI Brand & Content Guide brand voice, visual identity, and messaging consistency across channels Oversee content strategy (blog, video, social, email) to build audience trust and engagement Growth & Demand Generation Lead customer acquisition strategy across paid, organic, and lifecycle channels Identify and prioritize highest-leverage growth channels for the current stage of the business Set and track KPIs (CAC, LTV, conversion rates, funnel metrics) Team & Vendor Management Manage relationships with agencies, freelancers, or in-house marketing hires Provide direction and feedback to contractors handling execution (design, ads, SEO, etc.) Reporting & Optimization Establish reporting cadence and dashboards for marketing performance Present regular updates to leadership on progress against goals Continuously test, learn, and optimize campaigns What We're Looking For 8+ years of marketing experience, including senior/leadership roles (VP, Director, or CMO level) Required: Proven marketing leadership experience in EdTech and/or SaaS (B2B or B2C) — please only apply if you have direct experience in one or both of these spaces Demonstrated success transitioning organizations from paid-acquisition dependency to sustainable organic growth (SEO, content, community, referral, etc.) Strong grasp of both brand marketing and performance marketing Comfortable being hands-on — this role blends strategy with execution, especially in a lean team environment Experience managing agencies, freelancers, or small marketing teams Data-driven approach with fluency in marketing analytics tools Excellent communication skills; able to work autonomously and report clearly to leadership Must be based in the United States and authorized to work in the U.S. Available for ~20 hours/week with flexibility to align with team working hours Nice to Have Experience scaling an early-stage or bootstrapped company Existing network of trusted freelancers/agencies for design, paid media, SEO, etc. Compensation & Terms Rate: $5,000–$7,000/month, commensurate with experience Hours: ~20 hours/week (flexible schedule) Engagement type: Contract / fractional (1099), not a full-time employee role Location: Remote, U.S.-based candidates only