Fractional / Part-Time Product Lead (Technical PM)

Fractional / Part-Time Product Lead (Technical PM) The Role: We are a fast-growing real estate analytics platform helping U.S. homebuyers and investors make data-driven decisions, serving over 180,000 active users. They are currently repositioning the platform's UX, focusing on map speed, onboarding friction, and optimizing conversion funnels for traffic driven from X (Twitter) and Instagram. They need a execution-focused hybrid profile (Growth Lead or Technical PM) to jump in and lead this push. Responsibilities: Reduce onboarding friction and optimize conversion rates (CRO) for short-attention social media traffic. Conduct heatmaps, session recording reviews, and funnel drop-off analysis. Define, manage, and execute A/B tests and feature flag rollouts. Partner closely with the engineering team to maintain high shipping velocity and optimize platform performance (specifically map latency). Requirements: B2C Consumer SaaS Experience: Proven track record in high-volume, consumer-facing apps (freemium/paywalled). Pure-play B2C focus (enterprise B2B or agency backgrounds will not fit). Funnel & UX Optimization (CRO): Deep expertise in onboarding psychology and designing experiences optimized for quick-convert social traffic. Product Analytics Stack Mastery: Hands-on experience owning product analytics data. Direct experience with PostHog is a strong plus (or comparable depth in Amplitude, Mixpanel, Heap, or FullStory). Technical Literacy: Enough engineering fluency to hold developers accountable to speed/latency benchmarks and review architectural trade-offs. Nice to Have: Founder / Indie Hacker Mindset: Previous success launching or building a personal app/product (even a small project). High ability to align with product vision and execute fast. Category Technology Locations Remote - LatAm Remote status Fully Remote