Freelanc Socia Media Manage

Role Description This is a part-time hybrid Freelance Social Media Manager role based in Lahore District, with flexibility for some work from home. The role involves managing and growing the brand’s social media presence across platforms such as Instagram and X (Twitter), including planning, creating, and scheduling visually compelling and engaging content. The Social Media Manager will monitor performance metrics, track audience engagement, and optimize content and posting strategies to strengthen brand awareness and community interaction. Day-to-day tasks include coordinating with the brand team on campaigns, maintaining a consistent luxury-focused brand voice, responding to comments and messages, and staying updated on social media trends in the jewelry and luxury sectors. The freelancer will also support basic content planning for the website or other digital channels as needed.

Qualifications

• Strong social media management skills, including content planning, scheduling, and platform handling (Instagram, X/Twitter, and other relevant channels).
• Ability to create and curate visually appealing content, with experience in basic graphic design or collaboration with designers and familiarity with luxury or fashion aesthetics.
• Knowledge of digital marketing principles, including audience targeting, engagement strategies, and social media analytics tools.
• Excellent written communication skills in English, with a consistent, refined brand voice suitable for a high-end jewelry and luxury audience.
• Good organizational and time-management skills, with the ability to work independently, meet deadlines, and coordinate in a hybrid setting from Lahore District.
• Prior experience in social media management for luxury, fashion, jewelry, or lifestyle brands is highly preferred.
• Comfort with using email, collaborative tools, and basic content management platforms; familiarity with photography or videography is a plus.
• Relevant education or training in marketing, communications, media, or a related field is beneficial but not strictly required if experience is demonstrated.