Freelance Growth Marketer

About the Opportunity This position is being advertised by Cimmaroon Photography but will primarily support the growth of our software product, Simplifi Studio. Simplifi Studio is a SaaS platform developed from years of operating Cimmaroon Photography. It helps service businesses manage leads, bookings, scheduling, operations, and customer workflows. As our Growth Marketer, you'll work directly with the founder to help grow Simplifi Studio through marketing experiments, customer research, content, and acquisition strategies. This is an opportunity to join an early-stage startup where your work will have a direct impact on the product's growth and direction. About the Role We're looking for a freelance Growth Marketer to help us grow our customer base through continuous experimentation and execution. This is a hands-on role suited for someone who enjoys testing ideas, learning from data, and figuring out what actually drives customer acquisition. You'll work closely with the founder to develop and validate marketing strategies across different channels. Rather than owning a single marketing function, you'll help improve the entire growth funnel, from awareness to customer acquisition and activation. Responsibilities Plan, execute, and evaluate marketing experiments across different channels. Develop campaigns that increase brand awareness, website traffic, leads, and customer acquisition. Create or coordinate marketing content for social media, blogs, email, landing pages, and other channels. Work with designers, developers, and other freelancers when needed. Analyze campaign performance and recommend improvements based on data. Optimize conversion rates across landing pages, forms, and marketing funnels. Conduct customer, competitor, and market research to identify new growth opportunities. Help define messaging and positioning based on customer feedback. Maintain a structured backlog of marketing ideas and experiments. Provide regular reports on progress, learnings, and recommendations. Requirements Experience in digital marketing, growth marketing, or demand generation. Strong understanding of marketing fundamentals across multiple channels. Comfortable using analytics to guide decisions. Able to work independently and prioritize initiatives with minimal supervision. Excellent written communication skills. Curious, analytical, and willing to challenge assumptions. Comfortable working in a fast-moving startup environment where priorities may change. Nice to Have Experience marketing SaaS products. Experience working with B2B or service businesses. SEO knowledge. Paid advertising experience. Email marketing and marketing automation experience. Familiarity with AI tools for content creation and research. Basic understanding of product management or UX. What Success Looks Like Success in this role is not measured by the number of posts published or campaigns launched. It is measured by continuous learning and measurable improvements in business outcomes, such as: Increased qualified website traffic. Higher lead generation. Improved conversion rates. Better customer acquisition efficiency. Actionable insights from marketing experiments. A repeatable and scalable growth process. How to Apply Please send the following: Your resume or LinkedIn profile. A brief cover letter explaining why you're interested in this role. A sample of your previous work (e.g. marketing campaign, landing page, blog article, social media campaign, case study, or portfolio). Your preferred hourly or monthly rate. Your weekly availability (hours per week) and your preferred working schedule. Your current location and time zone. Please answer the following: Tell us what you know of the product being marketed Tell us about a startup or business you helped grow. What was your role, and what measurable impact did you make? Describe one marketing experiment that failed. What did you learn, and what did you do next? If you joined our team tomorrow with a limited budget, what would be the first three things you would do to help us acquire customers? What marketing channels do you have the most hands-on experience with? What AI tools or marketing software do you use regularly? Working Arrangement Remote freelance contract. We strongly prefer candidates who can work during Philippine business hours (GMT+8). Payment can be made via PayPal or Philippine bank transfer. This is a long-term freelance opportunity for the right person. We're less interested in years of experience than in your ability to learn quickly, run experiments, and turn insights into measurable growth. 📍 Location: Office in Telabastagan San Fernando, Pampanga 🕘 Schedule: Monday to Friday 10am to 7pm Engagement Freelance / Contract Remote Flexible working hours Outcome-focused rather than time-focused