Freelance Influencer Manager

THE OPPORTUNITY

This is an opportunity to take ownership of influencer and creator marketing across three distinctive premium beauty brands, developing scalable creator communities and delivering activity that goes beyond traditional influencer marketing.

We are looking for someone who can turn product gifting into memorable brand experiences, creators into genuine advocates and influencer activity into measurable commercial growth.

The ideal candidate will bring fresh ideas, strong relationships and an entrepreneurial mindset, combining standout creative execution with a clear focus on driving traffic, generating valuable content and delivering meaningful business results.

POSITION SUMMARY

Harpar Grace International is seeking a creative, commercially driven and highly organised Freelance Influencer & Creator Marketing Specialist to lead the execution of influencer, creator and UGC activity across its premium skincare, aesthetics and beauty technology portfolio.

The role will focus on building and activating high-quality creator communities that deliver brand awareness, engaging content, qualified website traffic and measurable commercial growth.

We are looking for someone who can think beyond traditional influencer marketing, bringing standout creative gifting concepts, disruptive product seeding ideas and innovative guerrilla marketing activations that generate excitement, organic conversation and meaningful brand exposure.

Working closely with the Brand, Digital and PR teams, the freelancer will translate agreed brand strategies and campaign priorities into a structured, always-on influencer programme, spanning creator recruitment, creative gifting, UGC production, affiliate partnerships and campaign activation.

The successful candidate will combine strong creator relationships, exceptional creative thinking and a performance-led mindset, recognising that successful influencer marketing must deliver both brand impact and tangible commercial results.

KEY RESPONSIBILITIES

1. Influencer Discovery, Recruitment & Relationship Management

• Identify, research and recruit relevant micro, mid-tier and emerging influencers aligned with each brand's positioning and target audience.
• Build and manage a qualified creator pipeline across skincare, aesthetics, beauty technology and lifestyle.
• Lead creator outreach, negotiations, onboarding and relationship management.
• Identify opportunities for long-term brand ambassadors, repeat collaborations and organic advocacy.
• Manage creator discovery, outreach and relationship tracking through Upfluence.
• Build authentic relationships with creators who can become genuine advocates for the brands.

2. Creative Gifting, Guerrilla Marketing & Influencer Seeding

• Conceptualise and execute standout, disruptive and highly shareable influencer gifting experiences that cut through traditional beauty PR and encourage organic social coverage.
• Develop innovative product seeding concepts, creative mailers, surprise-and-delight moments and unconventional delivery experiences that generate excitement and conversation.
• Identify opportunities for guerrilla marketing, experiential activations and culturally relevant brand moments that extend reach beyond traditional influencer partnerships.
• Bring fresh, proactive ideas to the table, challenging conventional product gifting approaches and identifying ways to make each brand memorable.
• Create gifting experiences that encourage creators to share organically, driving earned media, brand discovery and website traffic.
• Identify high-potential creators and communities aligned with each brand's positioning and commercial objectives.
• Manage gifting logistics, creator communications, follow-ups and content commitments from concept through to delivery.
• Measure gifting effectiveness through posting rates, earned coverage, engagement, influencer-generated traffic and attributable commercial impact.
• Deliver creative concepts within agreed brand budgets, maximising impact and return on investment.

3. UGC & Content Creation

• Recruit and brief creators to produce high-quality, authentic and engaging content aligned with each brand's creative direction.
• Develop clear creator briefs covering campaign messaging, hero products, deliverables and usage requirements.
• Manage content production, deadlines, submissions, approvals and usage rights.
• Build a consistent library of creator-generated content for organic social, paid media, CRM and website use.
• Identify high-performing creator content for paid amplification and wider marketing deployment.
• Ensure all content meets brand guidelines, advertising disclosure requirements and relevant product-claim standards.

4. Affiliate & Creator Community Growth

• Recruit and onboard relevant creators into Shopify Collabs.
• Develop and grow active affiliate communities that generate qualified traffic and attributable revenue.
• Manage affiliate communications, creator engagement and ongoing activation opportunities.
• Identify high-performing creators for longer-term partnerships.
• Support the development of creator-led conversion opportunities through tracked links, affiliate incentives and relevant campaign activity.
• Explore opportunities to turn successful gifted collaborations into ongoing brand advocacy and affiliate relationships.

5. Campaign Activation & Delivery

• Execute influencer and creator activity in line with approved brand playbooks, campaign calendars and commercial priorities.
• Coordinate creator activations around product launches, hero campaigns, gifting moments and promotional periods.
• Work closely with Brand and Digital teams to ensure creator content supports wider acquisition, engagement and conversion objectives.
• Maintain a clear influencer deployment calendar across all three brands.
• Ensure creator deliverables are received on time and available for planned campaign deployment.
• Proactively identify relevant trends, cultural moments and creative opportunities that can be activated across the portfolio.

6. Performance, Tracking & Optimisation

• Track influencer-generated website traffic, engagement, content output and attributable revenue.
• Implement consistent tracking through UTM links, affiliate links, Shopify Collabs and relevant reporting platforms.
• Monitor creator performance to identify the strongest partnerships and commercial opportunities.
• Analyse gifting effectiveness, content performance and affiliate conversion.
• Provide weekly activity updates and monthly performance reports with actionable recommendations.
• Continuously optimise creator selection, gifting and content activity based on performance.

KEY PERFORMANCE INDICATORS (KPIs)

Success will be measured against agreed brand-specific targets, balancing creator activity, creative impact, content delivery and measurable commercial performance.

Example KPI's include but not limited too:

Website Traffic

Creator Recruitment

Gifting Performance

Creative Impact

Content Delivery

Brand Visibility

Affiliate Growth

Commercial Return

Campaign Execution

REPORTING & DELIVERABLES

The freelancer will be responsible for maintaining a clear, measurable influencer programme across the three brands, including:

• Weekly: Creator outreach, recruitment, gifting, confirmed collaborations, content delivery and upcoming activations.
• Monthly: Brand-level performance covering website traffic, creator output, engagement, affiliate activity, attributable revenue and campaign learnings.
• Ongoing: An up-to-date creator database, gifting tracker, UGC content library and influencer deployment calendar.
• Creative Development: Proactive presentation of new gifting concepts, unconventional activations and opportunities to generate standout brand exposure.

SKILLS & EXPERIENCE

• Proven experience delivering influencer marketing, creator partnerships or UGC programmes within beauty, skincare, wellness or lifestyle.
• Strong knowledge of micro-influencer recruitment, gifted collaborations and creator relationship management.
• A strong creative instinct and proven ability to develop original, disruptive influencer gifting concepts, experiential activations and guerrilla marketing ideas that generate organic conversation and earned exposure.
• Experience using influencer discovery and management platforms, ideally Upfluence.
• Understanding of affiliate marketing and platforms such as Shopify Collabs.
• Experience briefing and managing creators to deliver commercially effective content.
• Ability to interpret influencer performance data, website traffic and conversion metrics.
• Strong organisational skills, attention to detail and ability to manage multiple brands and campaigns simultaneously.
• A proactive, resourceful and commercially minded approach, with the ability to identify opportunities and take ownership of delivery.
• An understanding of premium and luxury brand positioning, ensuring creative activations feel distinctive, elevated and relevant to each audience.

WORKING STRUCTURE & REMUNERATION

Contract: Initial 3-months with potential to extend

Commitment: 3 days per week

Location: Hybrid/Remote with expectation to attend HQ in Andover, Hampshire adhoc/as required.

Day Rate: DOE + performance-related bonus

Reporting to: Head of Brand Operations

The freelancer will take ownership of day-to-day influencer and creator programme execution, working within the approved brand strategies, campaign calendars and resources established by the Head of Brand Operations.

The role will collaborate closely with Brand, Digital and PR teams to ensure all influencer activity is coordinated, creatively aligned and commercially effective.