Freelance Marketing Strategy Specialist

Momentum zh is a marketing-focused organization based in Zurich, dedicated to helping businesses achieve sustainable growth through strategic brand positioning and data-driven decision-making. The company works with a diverse range of clients, from emerging ventures to established brands, helping them strengthen their market presence and customer engagement. Momentum zh values analytical thinking, creativity, and collaborative problem-solving. Team members are encouraged to take ownership of their work and bring fresh perspectives to client challenges.

Role Description

The Freelance Marketing Strategy Specialist will develop and refine marketing strategies for clients, focusing on brand positioning, target audience definition, and channel selection. Day-to-day responsibilities include conducting market and competitor research, analyzing customer insights, and translating findings into actionable strategic recommendations and marketing plans.

The specialist will collaborate with internal teams and client stakeholders to present strategic proposals, align marketing objectives, and support the development of implementation roadmaps.

This is a freelance, hybrid role based in Zurich, combining on-site client meetings and team workshops with flexible work-from-home time for research, analysis, and documentation.

Qualifications

Strong market research and analytical skills, including data collection, competitor analysis, and insight generation.

Proven expertise in marketing strategy, with experience developing integrated marketing campaigns and long-term plans with measurable objectives.

Excellent communication and presentation skills, with the ability to explain complex information clearly to diverse stakeholders.

Fluency in both English and German, spoken and written, is essential. Candidates must be able to communicate professionally and confidently in both languages.

Proven experience in strategic marketing, ideally in consulting, an agency, or in-house brand management.

Ability to work independently on a freelance basis, manage multiple projects, and meet agreed deadlines.

Willingness and ability to work in a hybrid setup in Zurich, including attending in-person meetings and workshops when required.

Familiarity with digital marketing channels, analytics tools, and performance measurement is an advantage.

• A relevant academic background in Marketing, Business, Communications, or a related field is beneficial.