Reports to:
Creative Campaign Manager
Job Overview:
The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat.
Responsibilities and Duties:
Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space
Develop and execute influencer marketing campaigns to drive awareness and support product launches
Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)
Monitor industry trends and competitive activity to identify new influencer partnership opportunities
Research and generate relevant creative content ideas that cater to our Chinese audience
Schedule and post all social media content on relevant platforms
Track and report on the performance of influencer campaigns, optimising strategies as needed
Engage directly with the community and work with community managers across social channels and customer are platforms
Support other marketing initiatives as needed, including events, paid media, copywriting, etc
Write and edit high-quality content for socials and occasionally PR comms
Proofread and edit content to ensure accuracy and consistency