Job Title: Digital Marketing Manager – Full Stack (Remote | EST Hours)
Company: Visa Master Canada & Hire Global Talent
Location: Remote (India-based preferred)
Working Hours: 7:30 PM – 3:30 AM IST (Aligned with Canada EST)
Salary: ₹75,000 – ₹90,000/month in Hand Net (based on experience)
🏢 About Us
Visa Master Canada and Hire Global Talent are leading regulated Canadian firms in immigration consulting and international recruitment. We're expanding our digital efforts and are hiring a multi-skilled Digital Marketing Executive to manage our entire digital presence — from content to ads to analytics — across both brands.
🎯 Role Overview
This is a full-stack digital marketing role where you will plan, create, publish, and optimize all digital activities, including social content, ad campaigns, SEO, blog writing, video editing, and performance tracking — with full ownership and leadership opportunity.
✅ Key Responsibilities
📱 Content Creation & Social Media Management
- Design daily posts using Canva across Facebook, Instagram, LinkedIn, and YouTube
- Write engaging captions and post content tied to immigration & recruitment topics
- Publish and manage stories, reels, and weekly content calendar
- Write and schedule 1 blog/week using SEO keywords
- Draft and send weekly email newsletters via Mailchimp or Zoho Campaigns
🎞️ Short Video Editing
- Edit model and staff-shot videos for reels, shorts, and promotional content
- Add subtitles, titles, branding, and music using CapCut or similar tools
- Optimize for Instagram Reels, YouTube Shorts, and Facebook
📊 Ad Campaign Management
- Plan, launch, and manage Facebook/Instagram (Meta) ad campaigns
- Monitor and optimize CPL (Cost Per Lead), CTR, and ROAS
- Run basic Google Ads (Search/Display) and coordinate keyword targeting
- Sync lead flow to Zoho CRM and WhatsApp follow-ups
🔍 SEO & Blog Strategy
- Conduct keyword research and maintain blog publishing consistency
- Apply on-page SEO best practices (meta tags, headers, internal linking)
- Use Google Search Console and Analytics to track blog performance
📍 Google My Business (GMB) Management
- Create and manage listings for Visa Master Canada and Hire Global Talent
- Regularly update posts, hours, services, and photos
- Respond to Google reviews in a timely and professional manner
- Improve local ranking in Brampton, Ontario, and other target regions
📈 Lead Tracking & Reporting
- Track lead source and campaign conversion across FB, Google, and WhatsApp
- Maintain and share weekly/monthly lead and performance reports
- Identify best-performing content and areas to improve
🤝 Sales Team Coordination
- Coordinate with sales team for lead feedback and targeting updates
- Incorporate top FAQs into content and campaign strategy
- Assist in aligning marketing efforts with internal business goals
🔧 Tools You'll Use
- Canva Pro (graphics)
- CapCut / InShot / VN Editor (video)
- Meta Business Suite / Ads Manager
- Google My Business (GMB)
- Monday CRM & Campaigns
- Google Analytics & Search Console
- WordPress (for blogs)
- Mailchimp / WhatsApp API (WATI)
👤 Qualifications
- 3–4 years experience in digital marketing (ads + content + SEO)
- Must be fluent in English (written and verbal)
- Strong grasp of Meta ads and content trends
- Hands-on video editing experience for short-form content
- Prior experience managing Google My Business listings (required)
- Familiarity with Monday, Mailchimp, or similar tools
- Must be reliable, organized, and able to work full-time EST hours
- Must be organized, self-managed, and results-driven and CREATIVE
- Comfortable working Canadian EST time zone (evening to night IST)
- Logical and Analytical bent of mind with deep research skills
📬 How to Apply
Please send your CV, content portfolio, and samples of any ads/posts/videos/blogs you’ve worked on to:
📧 [email protected]
📌 Subject Line: Digital Marketing Manager – Your Name