Fusion Digital Marketing Specialist

Job Description Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Profile Requirements: 2-4+ years of experience in digital marketing, with hands-on experience in both SEO and paid search. Dual-channel experience is required for this role. Paid search experience is required; paid social experience is preferred. Note that the initial scope of this role is SEO-weighted, with paid responsibilities expanding as the service model scales. Strong proficiency with Google Ads, Meta Ads Manager, Google Tag Manager, GA4, and Google Search Console. Experience implementing local SEO campaigns across multiple markets, including Google Business Profile optimization. Experience conducting website audits and implementing ongoing SEO recommendations. Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations. Strong communication, organization, and documentation skills, with the ability to clearly explain performance insights and campaign updates. Bachelor's degree in Business, Marketing, Advertising, or a related field, or equivalent professional experience. Preferred Familiarity with Unbounce or similar landing page platforms. Experience with schema markup implementation (apartment, FAQ, or review structured data). Familiarity with local listing platforms including Uberall, Mapbox, Apple Maps, or Bing Local. Familiarity with emerging AI integrations in search and digital marketing and how they may impact strategy and execution. Experience or genuine interest in Connected TV (CTV), programmatic, or other emerging digital channels. Experience contributing to workflow documentation, SOPs, or process improvement in a team setting. Core responsibilities: Product & Service Development Support Execute integrated paid search and SEO campaigns on a defined portfolio of test accounts as part of active product and service development initiatives. Build landing page shells by importing CSS from property websites as a foundation for senior SEO optimization - you set up the structure, senior team members handle strategic optimization and go-live decisions. Contribute to the design and refinement of blended optimization workflows that span channels, helping build the repeatable processes that underpin new service offerings. Support the testing and validation of new integrated service models, including emerging channel opportunities such as Connected TV (CTV) and other formats being evaluated by channel leadership. Document learnings, insights, and workflow refinements in a structured way that supports product iteration and future team onboarding. Campaign Execution Implement technical and on-page SEO optimizations, including metadata updates, redirects, alt tagging, sitemap updates, and robots.txt testing. Execute schema implementation (apartment, FAQ, and review markup) per documented SOPs and technical audit findings. Execute paid media optimizations, including targeting adjustments, budget updates, and performance refinements aligned to an integrated search strategy. Support local SEO strategies, including Google Business Profile optimization, Uberall listings, and local citation building and auditing across platforms. Maintain execution accuracy and consistency across all campaign updates and deliverables. Performance Analysis & Insights Monitor and analyze campaign performance across SEO and paid channels to identify trends, opportunities, and areas for improvement. Track key performance metrics including keyword rankings, organic traffic, conversions, and cost per acquisition to support data-driven campaign decisions. Identify and document actionable optimization insights per account each month that drive campaign improvements and testing initiatives. Diagnose performance fluctuations or technical risks and escalate findings with clear context and recommended next steps within 24-48 hours. Program Contribution & Team Collaboration Collaborate with Paid Media, SEO, and Account Management teams to ensure campaigns are executed accurately and workflows remain efficient. Assist in preparing performance reports and summaries for internal teams. Contribute to internal documentation and reporting improvements that strengthen how the team communicates campaign performance and product outcomes. Stay current on search algorithm updates, paid media platform changes, AI-driven marketing tools, and emerging channel developments. Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together! This is a remote position.