GCC Marketing Sr. Lead

RESPONSIBILITIES: Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region QUALIFICATIONS: 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands Fluent in Arabic is a must Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar) Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery Experience working with or navigating government entities, large partners, or regulated environments is a plus Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations Excellent communication skills with fluency in English; Arabic proficiency is a strong plus Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.