General Manager - Europe

About Twenty First Group

Twenty First Group (TFG) helps clients earn the right to fans’ attention. Headquartered in London, we are a global sports intelligence agency that creates value in sport by applying predictive intelligence to optimise decision-making and power insight-driven storytelling.

We partner with some of the biggest names in world sport, including the Premier League, England and Wales Cricket Board, Ladies Professional Golf Association, AC Milan, The Football Association, International Tennis Federation, and FIFPRO.

MAIN DUTIES/RESPONSIBILITIES:

• Lead and Manage Regional Operations: Direct and manage all Twenty First Group operations within continental Europe, establishing and growing a presence, with a flexible primary base within the region.
• Strategic Growth and Expansion: Formulate and execute the strategy for the strategic development and commercial expansion of the business across the European market. A strong focus on key markets including France, Germany, Italy and Spain, and the club/owner, domestic league, and federation client segments.
• Client Relationship and Project Leadership: Act as the senior Advisory Lead and Advisory Project Manager for key client consulting engagements across the region.
• Delivery Excellence: Ensure the successful, timely, and high-quality delivery of diverse sports and business-related projects.
• Team Oversight: Recruit, mentor, and guide local and project-based consulting teams to maintain high performance standards and support regional scale.
• Advisory Support: Provide high-level consulting and retained analytical support to strategic clients.

SKILLS & EXPERIENCE

Experience:

• Consulting Background: Proven experience as a consultant or manager at a top-tier management consulting firm or an equivalent senior advisory role.
• Regional Experience: Minimum of five years of professional experience, with a significant focus on business development and project delivery within continental Europe.
• Industry Expertise: Extensive experience within the sports industry is required, with a deep specialisation in football preferable.
• Project History: Demonstrated track record of leading and successfully delivering complex advisory projects for high-profile organisations across sport.

Skills:

• Leadership and Management: Strong leadership qualities with the ability to build, manage, and mentor a high-performing regional team.
• Analytical Prowess: Exceptional analytical and commercial acumen, with experience in conducting detailed sporting, commercial, and financial analyses.
• AI proficiency: Demonstrable experience working with AI-driven technologies, with a high level of comfort adopting, integrating, and leveraging AI tools to enhance workflows, generate insights, and drive efficiency across day-to-day responsibilities
• Language: Proficiency in at least one and ideally two languages of the key markets (France, Germany, Italy, Spain).
• Regional Knowledge: Deep understanding of the sports ecosystem, media rights, club operations, and market dynamics specific to continental Europe.
• Strategy Development: Highly skilled in strategic planning, transformation, and developing long-term strategies for sports organisations.
• Client Communication: Excellent presentation, negotiation, and cross-cultural communication skills to manage senior-level client stakeholders across the diverse European markets
• Technical consulting skills: Proficiency with software required to deliver market leading consulting work, and ability to manage complex consulting projects end to end

PERFORMANCE GOALS:

• Revenue and Growth: Achieve targets for regional revenue generation and business growth, with a focus on penetrating the French, Germany, Italian and Spanish markets.
• Client Satisfaction: Maintain high client satisfaction and secure a portfolio of high-value, long-term retained clients.
• Project Success: Ensure all major consulting projects are delivered on time, within budget, and meet defined quality and strategic objectives.
• Team Development: Successfully hire, develop, and retain a high-performing regional team to support market expansion.

Strategic Deliverables: Successfully complete strategic, high-impact regional deliverables, such as supporting league restructures, club performance transformation, or new commercial ventures in the focus countries.

• Private Healthcare Plan
• Pension Plans
• Work From Home
• Training & Development