General Manager (Thailand)

Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. Who we are looking for We’re looking for a business athlete to lead and scale our Thailand operations. As Country GM, you’ll own the full P&L for Thailand and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Thailand. We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories, someone who wants to lead a challenger brand to win against giants. What you will do: 💰 Sales & Commercial Growth Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.) Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution 🧩 Team & Org Leadership Set clear goals, coach team members, and maintain a high-performance and core-value centric culture Hire, retain, and develop local talent with strong values and executional hunger 🔍 Retail & Execution Excellence Ensure we win at the shelf, on-shelf availability, pricing, promo tags, POSM execution Build intelligence from ground merchandising and shopper feedback into real actions Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground 🧠 Market Strategy & Localisation Localise regional marketing and product plans to suit Thailand consumer needs Own launch strategy for new products with excellence in trade and shopper activation Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more 🧾 P&L Ownership & Ops Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability Ensure smooth logistics, importation, warehousing, and distributor operations What you will bring: 10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments) Proven leadership experience managing teams and delivering business targets Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit Why Join Us? Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you. Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.