General Manager, West Africa

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities Develop and implement a strategic plan to drive the growth and market presence of the company in the country, aligning with global objectives and local market dynamics; Ensure adherence to local regulations and work closely with legal teams to comply with all standards. Coordinate the submission of necessary documentation and approval processes with regulatory bodies; Establish and maintain strong relationships with government officials, regulatory agencies, and industry associations to influence policy and advocate for favorable regulatory frameworks for the industry; Identify and pursue new business opportunities, partnerships, and collaborations to expand the footprint and user base within the country. Lead market entry strategies and manage cross-functional teams to achieve business goals; Serve as the primary point of contact for local stakeholders, including customers, partners, media, and community groups. Represent the company at industry events, conferences, and public speaking engagements to enhance brand visibility; Oversee P&L and daily operations, ensuring the highest level of service and operational efficiency. Monitor performance metrics, manage budgets, and drive continuous improvement initiatives. Requirements Proven track record of 10+ years in a senior manager role, in a similar capacity: Demonstrated experience in navigating regulatory environments and working with government agencies and policy makers. Demonstrated ability in market expansion and business development; Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams; Exceptional interpersonal and communication skills, with the ability to effectively represent the company to external stakeholders and in public forums; Strong analytical skills with the ability to interpret market data and trends to formulate strategic plans; Entrepreneurship mentality. Must be a self-starter and leader that takes ownership and is able to run an innovative sustainable operation with little guidance; A passion for crypto and digital assets. We are trying to change an entire industry and it will take time. Passion is what gets you excited to come into work every morning. Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .