Geofencing Marketing & Outreach Virtual Assistant

This is a remote position.

Role Overview:

We are seeking a proactive, organized, and hardworking Virtual Assistant to support a growing geofencing marketing company with day-to-day client communication, campaign management, outreach, scheduling, reporting, and administrative tasks.

The ideal candidate is a go-getter with a positive, can-do attitude, strong English communication skills, and experience with cold outreach, lead follow-up, and administrative support. Experience with marketing campaign platforms is a plus, but training will be provided for the company's specific systems.

Scope of Work:

Client & Administrative Support

• Send weekly reporting emails to customers and clients.
  
• Follow up with clients and customers as needed.
  
• Monitor and manage scheduling and rescheduling of meetings.
  
• Identify and follow up on pipeline or scheduling issues.
  
• Provide general administrative and scheduling support.
  
• Monitor incoming emails and ensure timely responses during working hours.
  
• Organize information and follow up on outstanding tasks.
  

Campaign Setup & Management

• Assist with setting up and managing geofencing marketing campaigns.
  
• Work with the company's data providers and campaign systems.
  
• Use Simplify to assist with campaign setup, payments, and related processes.
  
• Follow established processes and procedures for campaign creation and management.
  
• Learn and apply the company's campaign setup workflow. Training and instructional videos will be provided as needed.
  

Outreach & Lead Generation

• Conduct cold email outreach to prospective clients.
  
• Conduct cold LinkedIn outreach and follow-ups.
  
• Assist with lead follow-up and pipeline management.
  
• Make outbound calls and client follow-up calls when needed.
  
• Handle U.S.-based client calls using an appropriate company-provided dialer.
  
• Follow up with leads generated through networking and other business development activities.
  
• Process photos or information from business cards collected at networking events and organize them for follow-up.
  

Creative & General Support

• Assist with simple marketing creatives and related tasks using Canva.
  
• Support other ad hoc administrative, marketing, and organizational tasks as needed.
  

Qualifications:

• Strong written and spoken English communication skills.
  
• Previous experience with cold outreach, particularly email and/or LinkedIn outreach.
  
• Comfortable making outbound calls and following up with clients or prospects.
  
• Highly organized with strong attention to detail.
  
• Proactive, dependable, and able to work independently.
  
• A go-getter who takes initiative and follows through on tasks.
  
• Positive, hardworking, and solutions-oriented attitude.
  
• Able to manage multiple tasks and priorities.
  
• Previous experience as a virtual assistant, administrative assistant, sales/outreach assistant, or marketing assistant is preferred.
  
• Experience with marketing campaign management or similar platforms is a plus.
  
• Experience with Canva or basic creative work is a plus.
  
• Willingness and ability to learn new software and processes quickly.
  

Tools Required, the candidate will work with or be expected to learn:

• Simplify – campaign setup and management
  
• Canva – basic creative and marketing support
  
• LinkedIn – prospecting and outreach
  
• Email – client communication, reporting, and cold outreach
  
• Company-provided dialer – outbound calls and client follow-ups
  
• Additional data providers and internal systems as required
  

Training and access to company systems will be provided.

Shifts & Hours:

• Preferred working hours: 10:00 AM–4:00 PM Pacific Time (PT)
  
• Schedule is somewhat flexible, but availability during the client's Pacific Time business hours is preferred.
  
• Starting with a minimum of 10 hours per week.
  
• Hours may gradually increase based on performance, workload, and business needs
  
• Potential transition: 15–20 hours/week
  
• Target schedule: approximately 4–6 hours/day, at least 4 days/week
  
• The goal is to transition into a more consistent schedule as the VA becomes familiar with the business and additional responsibilities are assigned.
  

Target Start Date: As soon as possible, ideally within the next week. The hiring timeline may be extended if additional time is needed to identify the best-fit candidate.